Dario Site Web Design- Web Design Case Studies
Title of Case Study: Dario Associates
Website: http://www.darioassociates.com/
Background
Dario Associates is a nationally recognized interior design firm. However, they were not seeing website traffic that they deserved. Dario Associates felt that based on experience, talent and recognition, more companies should be aware of their services.
Dario Associates is a design firm with a focus on hospitality, corporate and country clubs. Clients include Heritage Hunt Golf & Country Club, Crowne Plaza, Marriott New York Marquis, Hotel the Mansion on Delaware Ave and the Congressional Country Club. They were also mentioned on the Travel Channel. Dario Associates knew that to continue to be successful, they needed to update their website and marketing efforts.
Dario Associates brought their concerns to Noodlehead Marketing, a Division of Noodlehead Studios. There are times when clients are not necessarily aware of successful marketing campaigns. This was not the case with Dario Associates. They understood the marketing process and how it could be beneficial.
The process for identifying the need for traffic included a thorough examination of the past site, an analysis into the current market and a look at the immediate competitors. This also included discussions as to the general target market audience.
Steps Undertaken to Address the Problem
There were four phases in addressing the problem of traffic. The process involved, sensitization, integration, outreach and M&E, (Monitoring & Evaluation).
Sensitization
Understanding how repeat visitors were using the site, making sure there were no fundamental objections to the structure and flow of the site, engaging Dario Associates in a thoughtful and approachable manner, meeting internally with group leaders and providing an explanation behind the design.
Integration
Taking website development and implementation best practices and putting them to use, understanding and implementing the best assessment for practices, conducting staff updates, making physical changes to the website.
Outreach
Identification of audience, identification of key website peers and supervisor, training of any platforms including Joomla! and Basecamp, providing guidance throughout the process.
M&E
Monitoring and evaluation of the project dictated reassessing the website for overall design, usability, navigation, assessing the website based on tiered growth, monitoring and immediately addressing of website concerns.
The Results
The results of the Noodlehead Marketing website include a newly achieved Google Page Rank of 4, an increase in viewers by an average of 300% and much cleaner online presence.
Challenges
Some websites by their very nature may demand more attention on the coding aspect. Here, for Dario Associates there were some challenges though these were overcome with foresight and executing. The challenges include specific coding that was necessary for the slider, execution of the number of images within a specific frame and writing content for a specific industry. There were also challenges of time, budget and number of technicians.
These challenges were overcome by research of potential challenges and framing a solution if the situation warranted it. Research was also conducted on coding elements that would be most suited for the Joomla! site.
Beyond Results
The results here are sustainable given the program integration. Key words have been chosen carefully with trends in mind. The policy that was adopted included proven sustainable keywords.
Lessons Learned
There were several lessons that were learned. They are as follows:
- Programmatic: adhering to the program in place proved vital due to the new system structure implemented by Noodlehead Marketing. This meant that issues of accessing specific data were no longer a threat. This also serves as a notice that the workings of the current SWOT analysis is effective provided there are controllable measures in place.
- Technical: Understanding that not all technical procedures require the same guidelines are important for success. Coding concerns that were at the forefront were no longer present by the midway point. As well, the graphic design department had to be sure that the backend was fully prepared and operational before uploading their renderings.
- Process: This process was mentioned briefly with the SWOT analysis. As with any analysis the internal processes will dictate change of the external processes. The terms of the change were important to understand along with the relevance of the change.
Conclusion:
The Dario Associates website showed that having a process in place, taking into consideration how users and bots navigate the website and being aware of potential technical concerns can dramatically shape the overall experience and outcome for all involved. There was a freedom to expand design beyond the initial scope. As well there was the freedom to create an effective SEO campaign. That the client was willing and reliant upon Noodlehead Studios proved valuable in the analysis as well.
Behavioral requirements included understanding of the internal and external audience and the integration of past work throughout. That is no easy task as design by its very nature is predicated on change. While there were some restrictions in terms of time, budget and the number of technicians, the overall success was not hindered. Redundant quality control processes were in place and also proved their own worth by allowing for exploration and providing alternate approaches.
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Johann Lohrmann
Director of Research & Development
www.noodleheadmarketing.com
September 2010
www.johannlohrmann.com
Vici Real Estate Cloned Lead Generation Micro Site Web Design- Web Design Case Studies
The Vision: Noodlehead Marketing, a Division of Noodlehead St
udios successfully designed, created and launched Vici Real Estate’s site, www.vicirealestate.com. Vici Real Estate wanted to create a similar site where services would be emphasized and where they would update the services and listings as their leisure. The best way to do this would be to use deploy the Cloned Lead Generation Micro Site strategy. The goals of the Cloned Lead Generation Micro Site are to boost the ratings of the main site, showcase promotions and to test-drive the addition of articles.
The Execution: Adding to Vici Real Estate’s current website meant reviewing the content on their main page and creating landing pages similar in scope. Included in the landing page are the following:
- Information about the services Vici Real Estate provides;
- Contact us form;
- Links to social media sites including Facebook, Twitter, LinkedIn, the RSS Feed and the Vici Real Estate online blog.
The Results: Based on the implementation of the microsite, Vici Real Estate has been able to reap positive results. This includes a significant bump in page ranking, first impressions and overall traffic. Reports indicate that leads continue to be generated from the Cloned Lead Generation Micro Site.
Vici Real Estate Web Design - Web Design Case Studies
The Website: http://www.vicirealestate.com
/
The Vision: Vici Real Estate was interested in producing a new website that would be both attractive to the clientele and that would also generate leads for their sales team. Vici Real Estate wanted the website to include an online video, email marketing, Google Analytics, SEO, a call to action and marketing. Vici Real Estate is a leader in proviing real estate solutions to buyers and sellers interested in commercial and residential properties. These properties include multi-family, shopping center, retail, industrial, self-storage, hospitality and office space.
The Execution: Noodlehead Marketing, a Division of Noodlehead Studios conducted background research into two different segments. The first segment was for Vici’s internal and external clients. The internal and external clients were positioned in close proximity for the research, as the internal client would want to rely heavily upon the external market. The second segment of the research consisted of competitive industry companies that held a similar marketplace.
Based on the research, the elements of design, marketing and tracking were implemented. As for the actual construction of the site, Noodlehead Marketing began with the wireframe concept that was accepted by the client. The landing page was designed with the end user in mind where the user could quickly learn about the services that Vici Real Estate offers. The call to action included signing up for the Vici Real Estate Newsletter, following Vici Real Estate through social networking channels and learning more about the team members who support Vici Real Estate.
The Results: The launch of the new site proved to be successful as Vici Real Estate saw an increase in traffic on several platforms. Social media proved to drive viewers to the site and there as also a noticeable uptick in lead generation and inquires about Vici Real Estate’s services. This proving to be rather extraordinary given the climate conditions of Real Estate. As well, questions the Vici Real estate web site also added a distinct marketplace value. This prompted a new awareness on the part of Vici Real Estate’s competition. Vici Real Estate enjoys a much stronger online presence.
Noodlehead Marketing Announces Successful Launch of New Site for HLB Gross Collins
FOR IMMEDIATE RELEASEMedia Contact:
Johann Lohrmann
Noodlehead Marketing
678.620.2279
johann@noodleheadstudios.com
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The Ethridge Team Web Design - Web Design Case Study
The Website: http://www.ethridgeteam.net/
The Vision: The vision of the Ethridge Team website design project was to renovate their former website and to provide a newly designed 2.0 website. The Noodlehead Studios marketing team would also develop a new search engine optimization schedule in order to promote their company to a higher rank in google and other search engines.
The Execution: The execution of the Ethridge Team website design project involved the creativity and innovation of the Noodlehead Studios team to develop a well thought out and flowing website design. The website development team at Noodlehead Studios began development by reducing the clutter of information from their previous website. This was to ensure that the information that was presented to potential customers would be direct, focused and engaging. This also allowed the web page count to be reduced significantly to essential pages. The marketing team researched the current data trends for relevant keywords to allow for their site to be discovered more quickly by search engines. SEO and social media were also properly introduced to the website.
The Results: The results of Ethridge Team website design project resulted in a rather large uptick in traffic. The newly redesigned site also provided would-be and future clients a complete understanding about the goods and s
ervices that Ethridge Team provides. The website design resulted in a sleek and stylized web 2.0 design where customers received information they needed/wanted and the information was search engine friendly. The marketing plan formed by the Noodlehead Team allowed the site to reach the top 15 sites for a google search event.
