Thursday, 19 August 2010 22:02
5 Key Elements of Effective Logo Design
When building a logo, less is more. Simplicity and bold is your best friend. Here are 5 things to keep in mind when building your logo
- Colors: What colors you use can convey your messaging. Are you using blue to gain trust, or red to show passion?
- Icon: If you are able to, tie in an icon into your logo. It could be a character or inanimate object. This is key for giving your brand legs. Look at how Gieco and Aflac were able to turn boring subjects into fun, exciting stories.
- Simplicity: Less is more. The simpler you can make the logo the easier it will be to leverage it across multiple mediums and convey your message to people.
- Relevance: How relevant is the icon, the company name to what you do? Can the icon be more closely tied to what you do in regards to perception? Can people look at your logo and feel like all elements are relevant to your company? Does that logo emanate your company's personality?
- Presence: How does your logo look on its own? How does it look printed? On the web? Does it have the look and feel that provides a presence, that gets people to look at it regardless of what is around it?
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Focused Graphic Design Knowledge
