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Monday, 11 January 2010 16:26

When in Rome…

Technology and society have always played a “chicken and egg” game where changes occur from a combination of the two. New physical tools and new human behaviors have sprung up almost overnight, and the challenge for businesses is to adapt to these changes and effect a positive reflection on their brand or product.

Just this last week there has been a media campaign on television for the new movie “When In Rome” that features a link to Facebook. This is unique in that the promoters of the movie are not sending people to their own www site, as has been the typical method, but are now sending them to their site on Facebook. What this tells us is that the promoters think that they are more likely to meet their prospective customers on a social networking site than a traditional domain. Yes, mark it on your calendar, buy today’s newspaper and save it (while they still make them) because this is the moment when a “regular” website has become pasé.

Case study write-up coming soon...
Case study write-up coming soon...
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