Noodlehead Marketing Portfolio Showcase
Builder Specialties Website Design - Website Case Study
The Vision: Noodlehead Marketing was hired by Builder Specialties to completely produce a new website that would include videos, sharper images and updated text. The website had to be completely rebuilt and had to be accessible to industry professionals and homeowners.
The Challenge: One of the challenges was to create a website that was well-organized and easily accessible to both building professional and to homeowners. Videos had to capture the spirit of Builder Specialties; images had to feature the right products and the text had to support the remainder of the site. As well, the other websites that are apart of the Builder Specialties family had to be taken into consideration in terms of continuity and established links.
The Execution: The execution of the Builder Specialties involved several Noodlehead Marketing teams. The teams included research and analysis, video and web production and writing and editing. Milestones were set for the project to ensure that the proj
ect was completed on time and on budget.
When the website was ready to be uploaded, the Noodlehead Marketing team members reviewed the site to ensure that all links were alive, SEO best practices were in place and the website met the client’s standards.
The Results: The results of the Builder Specialties website resulted a fully redesigned website that included the production of videos, proper registration for SEO purposes and a marketing push. There was also a noticeable increase in traffic.
About the Builder Specialties website: The Builder Specialties website features available services, Builder Specialties products, a section for industry professionals and a resource center. Builder Specialties sells appliances, fireplace products, garage & carriage doors. They also provide installation services and have several showrooms in metro Atlanta. The website is located at www.builderspecialties.net.
