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Tuesday, 23 February 2010 04:01

The Evolution of Marketing Preview

Now. Tomorrow. Yesterday.

Marketing has had it’s twists and turns with emerging technologies, methodologies and creative ideologies. With so many ologies, how is a marketing specialist able to sift and make sense of it? Well, we understand the feeling and that is why we have created an exclusive 9 part series about the Evolution of Current and Future Marketing.

This series will describe where marketing is today and what the future looks like. This in depth series will dive in so you don’t have to. Noodlehead Marketing guides our clients in the evolution of marketing and we look forward to sharing some of the secrets from our research and success.

Stay tuned and sign up for our email alerts to get each update in this series. While we can’t give too much away, we can say we will be releasing information about cutting edge technology you have probably only heard of in the movies….

Have a great day and feel free to interact in the comment section.

Case Study Write-up Coming Soon...

The Vision: The vision of the Interscape viral video, "24:Knovial" was to create a video that would tell the frustrated story of the business owner who attempts to utilize many technologies but experience the issues that come with it. This story is a spinoff from the popular show "24" and a viral video "Internet Party: What Happens If Google's Parents Leave Town" where actual people represent different technologies.

The Execution: The execution of the Interscape viral video involved the creativity and innovation of the Noodlehead Studios team to develop a concise, fun and "out of the box" story to entice viewers to engage in the story well beyond the services of what Interscape offers.

The Results: The results of the Interscape viral video for telling the business owner's story resulted in a creative concept that business owners can sympathize with and then take action on by learning more about Interscape.

The Vision: The vision of the Interscape viral video was to create a video that would tell what Interscape offers by telling the story of a business owner's nightmare.

The Execution: The execution of the Interscape viral video involved the creativity and innovation of the Noodlehead Studios team to develop a concept that showed the viewer what it is like to not be using this company's technology.

The Results: The results of the Interscape viral video for storytelling was a funny, off the wall video that  both entertained the viewer and promoted the company's product, Knovial.
The Vision: The vision of the Interscape website video was to create a video that would easily convey what Interscape offers by creating a website video that would quickly educate the viewer the about the power of Interscape's offering.

The Execution: The execution of the Interscape website video involved the creativity and innovation of the Noodlehead Studios team to develop a concise script and story to follow with the storytelling of the graphic & animations.

The Results: The results of the Interscape Website Video for educating the viewer resulted in an easy to understand video that informs all website visitors.

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The Vision: To create a new brand for the Atlanta based mobile payment solution company, SizzleMoney. They wanted to create a logo design, a package design and a website design. The packaging showcased the logo design of the company and also included iconic graphics, simple instructions and a credit card design. Once the branding elements, (logo and packaging) were completed we sought to create a website, consistent with the look. A final step was to provide an additional translation of the website in Spanish due to the target demographic being Hispanic.

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