Google Instant Search and SEO
Is that your computer acting up or is Google reading your mind? Neither. This is the next evolution of search: instant. Google has rolled out changes to their search engine that predict a search and change results in real time as you type. This is going to change the way SEO campaigns are run. (What? Huh? How so?)
Isn't it nice to know you've Noodleheads in the bowl? We're "re-noodling" our SEO strategies to be sure we're optimizing our ongoing SEO clients' campaigns with the most effective and economical tactics out there.
We'll be in touch with more information on how Google Instant Search will affect SEO on your campaign. In the meantime, you can read up on this latest Google news at these links:
Mashable articles on Google Instant Search
Wired.com articles on Google Instant Search
ReadWriteWeb: Community Reaction to Google Instant Search
Or, you can just "google it"...
Atlanta Workshop: Search Engine Optimization-What Is It?
The Sandy Springs Perimeter Chamber has invited Jason Montoya, CEO of Noodlehead Studios, to hold a workshop on Search Engine Optimization.
Event Description:
Join Noodlehead Studios owner Jason Montoya for an informative seminar on Search Engine Optimization. Learn what it is and how it can help you increase your revenue. Jason will also discuss 5 common mistakes in social media marketing and will touch on 4 tips on using social media to generate leads.
This Could Be Your Company!
Builder Specialties, an Atlanta Appliances distributor, is one of our clients. Builder Specialities recently completed a successful search engine optimization (SEO) campaign. This past week they jumped from page 3 to the top of page 1 due to the effective search engine optimization that Noodlehead Marketing has been providing.
If you would like to see your company at the top of Google for your industry, please contact us today and receive a free consultation.
Vici Real Estate Marketing - Marketing SEO Case Study
The Website: http://www.vicirealestate.com/
Product: Vici Real Estate is also a Commercial Developer, specializing in the acquisition and development of high-end retail, office and mixed-use properties in the metropolitan and suburban Atlanta area.
Campaign: web development, search engine optimization
Time Frame: November 2009-March 2010
Background: Located in Suwanee, Georgia outside of Atlanta, Georgia, commercial developers are not unknown to the area. Vici Real Estate has been in business since 2003 and they came to Noodlehead Studios through The Gwinnett Chamber of Commerce.
The Challenge: Metro Atlanta has been the news as of late due to the oversaturation of commercial developers. Vici Real Estate knew that following what other traditional commercial developers were doing would not be effective. They needed a campaign that would do what their competition was not doing. Vici Real Estate chose Search Engine Optimization.
The Strategy: As Noodlehead Studios designed and developed Vici Real Estate’s new site and the Noodlehead research team knew it was ready for optimization. We identified the following SEO-related deficiencies with the Vici Real Estate site:
- Unclear as to their exact market positing
- Not taking advantage of the terms familiar to industry searches
- Meta tags, page titles, copy and link text had not been optimized
- Insufficient rankings in top 3 search engines (Google, Yahoo and MSN)
- Insufficient conversion points on the site
The Results:
SEO efforts paid off almost immediately. First impressions rose considerably as did the number of referrals. 58 pages were indexed and 45 inlinks were generated. As a result of the success, Vici Real Estate also choose to generate microsites. Microsites are lead generation pages that allow for targeted SEO by unique industry. These lead generation sites not only provide visibility for the client’s diverse targets but will actually boost the effectiveness of the parent site.
|
Keyword |
Google Rankings Before SEO
|
Google Rankings After SEO
|
Yahoo
|
|
retail medical space |
Not in Top 50
|
1 |
5 |
|
suwanee retail medical space |
Not in Top 50
|
1 |
6 |
|
office in gwinnett |
Not in Top 50
|
23 |
37 |
Vici Real Estate Web Design - Web Design Case Studies
The Website: http://www.vicirealestate.com
/
The Vision: Vici Real Estate was interested in producing a new website that would be both attractive to the clientele and that would also generate leads for their sales team. Vici Real Estate wanted the website to include an online video, email marketing, Google Analytics, SEO, a call to action and marketing. Vici Real Estate is a leader in proviing real estate solutions to buyers and sellers interested in commercial and residential properties. These properties include multi-family, shopping center, retail, industrial, self-storage, hospitality and office space.
The Execution: Noodlehead Marketing, a Division of Noodlehead Studios conducted background research into two different segments. The first segment was for Vici’s internal and external clients. The internal and external clients were positioned in close proximity for the research, as the internal client would want to rely heavily upon the external market. The second segment of the research consisted of competitive industry companies that held a similar marketplace.
Based on the research, the elements of design, marketing and tracking were implemented. As for the actual construction of the site, Noodlehead Marketing began with the wireframe concept that was accepted by the client. The landing page was designed with the end user in mind where the user could quickly learn about the services that Vici Real Estate offers. The call to action included signing up for the Vici Real Estate Newsletter, following Vici Real Estate through social networking channels and learning more about the team members who support Vici Real Estate.
The Results: The launch of the new site proved to be successful as Vici Real Estate saw an increase in traffic on several platforms. Social media proved to drive viewers to the site and there as also a noticeable uptick in lead generation and inquires about Vici Real Estate’s services. This proving to be rather extraordinary given the climate conditions of Real Estate. As well, questions the Vici Real estate web site also added a distinct marketplace value. This prompted a new awareness on the part of Vici Real Estate’s competition. Vici Real Estate enjoys a much stronger online presence.
Matt Moss Moderating Panel on Emerging Technologies in Social Media and Marketing
Tuesday January 5th, 2010 from 4:00pm-7:30pm
5 Seasons Brewing at the Prado in Sandy Springs
http://www.5seasonsbrewing.com/?q=node/195
In addition to the always valuable networking - this month we are offering a special opportunity to learn from industry experts on topics relevant to our industry. A big "Thank You" goes out to the moderators for taking time to prepare and moderate these sessions.
Roundtable Moderators - Topics
Cal Cook, Exhibit Recruiter - What Employers are Looking For
Kevin R. Johnson, Advantage Event Group - Building Green Elements into Venue Contracts
Ed Jones, Constellation Communication - Introduction to Event Measurement
Mark Lewis Johnson, Access TCA - Leveraging Social Media for Business
Matt Moss, Noodlehead Studios - Emerging Technologies in Social Media and Marketing
Roundtable Format
From 5:00pm-5:30pm you can participate in up to 3 rounds of 10-minute Roundtable Discussions moderated by our subject matter experts.
