Vici Real Estate Marketing - Marketing SEO Case Study
The Website: http://www.vicirealestate.com/
Product: Vici Real Estate is also a Commercial Developer, specializing in the acquisition and development of high-end retail, office and mixed-use properties in the metropolitan and suburban Atlanta area.
Campaign: web development, search engine optimization
Time Frame: November 2009-March 2010
Background: Located in Suwanee, Georgia outside of Atlanta, Georgia, commercial developers are not unknown to the area. Vici Real Estate has been in business since 2003 and they came to Noodlehead Studios through The Gwinnett Chamber of Commerce.
The Challenge: Metro Atlanta has been the news as of late due to the oversaturation of commercial developers. Vici Real Estate knew that following what other traditional commercial developers were doing would not be effective. They needed a campaign that would do what their competition was not doing. Vici Real Estate chose Search Engine Optimization.
The Strategy: As Noodlehead Studios designed and developed Vici Real Estate’s new site and the Noodlehead research team knew it was ready for optimization. We identified the following SEO-related deficiencies with the Vici Real Estate site:
- Unclear as to their exact market positing
- Not taking advantage of the terms familiar to industry searches
- Meta tags, page titles, copy and link text had not been optimized
- Insufficient rankings in top 3 search engines (Google, Yahoo and MSN)
- Insufficient conversion points on the site
The Results:
SEO efforts paid off almost immediately. First impressions rose considerably as did the number of referrals. 58 pages were indexed and 45 inlinks were generated. As a result of the success, Vici Real Estate also choose to generate microsites. Microsites are lead generation pages that allow for targeted SEO by unique industry. These lead generation sites not only provide visibility for the client’s diverse targets but will actually boost the effectiveness of the parent site.
|
Keyword |
Google Rankings Before SEO
|
Google Rankings After SEO
|
Yahoo
|
|
retail medical space |
Not in Top 50
|
1 |
5 |
|
suwanee retail medical space |
Not in Top 50
|
1 |
6 |
|
office in gwinnett |
Not in Top 50
|
23 |
37 |
Vici Real Estate Web Design - Web Design Case Studies
The Website: http://www.vicirealestate.com
/
The Vision: Vici Real Estate was interested in producing a new website that would be both attractive to the clientele and that would also generate leads for their sales team. Vici Real Estate wanted the website to include an online video, email marketing, Google Analytics, SEO, a call to action and marketing. Vici Real Estate is a leader in proviing real estate solutions to buyers and sellers interested in commercial and residential properties. These properties include multi-family, shopping center, retail, industrial, self-storage, hospitality and office space.
The Execution: Noodlehead Marketing, a Division of Noodlehead Studios conducted background research into two different segments. The first segment was for Vici’s internal and external clients. The internal and external clients were positioned in close proximity for the research, as the internal client would want to rely heavily upon the external market. The second segment of the research consisted of competitive industry companies that held a similar marketplace.
Based on the research, the elements of design, marketing and tracking were implemented. As for the actual construction of the site, Noodlehead Marketing began with the wireframe concept that was accepted by the client. The landing page was designed with the end user in mind where the user could quickly learn about the services that Vici Real Estate offers. The call to action included signing up for the Vici Real Estate Newsletter, following Vici Real Estate through social networking channels and learning more about the team members who support Vici Real Estate.
The Results: The launch of the new site proved to be successful as Vici Real Estate saw an increase in traffic on several platforms. Social media proved to drive viewers to the site and there as also a noticeable uptick in lead generation and inquires about Vici Real Estate’s services. This proving to be rather extraordinary given the climate conditions of Real Estate. As well, questions the Vici Real estate web site also added a distinct marketplace value. This prompted a new awareness on the part of Vici Real Estate’s competition. Vici Real Estate enjoys a much stronger online presence.
Historic Norcross Marketing - Bluetooth Marketing Case Study
The Vision: Historic Norcross approached Noodlehead Marketing, a Division of Noodlehead Studios, as they needed to effectively market and promote local events. Historic Norcross is a leader in the promotion of such events and they were excited about the opportunity to promote local businesses. They were equally excited to use the latest in Close Range Marketing that would capture the relevant data via Bluetooth.
The Execution: Noodlehead Marketing had finished testing the Close Range Marketing technology when approached by Historic Norcross. Here is how Close Range Marketing works:
- The Close Range Marketing Bluetooth sandwich-sized box is placed in a strategic location. This is to maximize the range for which the signals are sent. The sandwich-sized box sends pings to the phones with the Bluetooth technology enabled.
- Those within the generous range of the Bluetooth device will receive an opt-in message on their phone.
- After selecting yes, your specific message will be delivered to your customer, no matter where they are located. Your message can include weekly specials, events or even general information.
- The target audience would then visit the organization’s website, the brick and mortar business and show the text upon checkout.
The Results: Being able to measure and account the statistics was of major importance to Historic Norcross. With the use of Close Range Marketing along with the text messaging services, made the marketing campaign a success- with a return rate well above that of print.
Wing Factory Express Launches New Logo
March 1, 2010 Atlanta, GA- Wing Factory Express is proud to announce the launch of its logo. The logo was designed by the Noodlehead Studios Art Team and the project was directed by Len Wikberg, IV. Noodlehead Studios was chosen by Wing Factory Express to create a character that could relate to both current and future customers.
The logo features a chicken in the seat of a sports car with a circle and the words Wing Factory Express surrounding the character. The logo was designed to represent their commitment to quick service and quality food. The logo will be presented on their business cards, menus and awning.
Be sure to drop by and pay a visit to Wing Factory Express located in beautiful Chamblee, GA. For more information call, 770.458.7900. They are located at 4400 Chamblee Dunwoody Road, Chamblee, GA 30341.
Noodlehead Marketing is a Division of Noodlehead Studios, an award-winning studio based in Atlanta, Georgia. If you would like more information please contact Noodlehead Studios at 678.620.2279 or email Johann Lohrmann, johann@noodleheadstudios or visit www.noodleheadmarketing.com.
The Evolution of Marketing Preview
Now. Tomorrow. Yesterday.
Marketing has had it’s twists and turns with emerging technologies, methodologies and creative ideologies. With so many ologies, how is a marketing specialist able to sift and make sense of it? Well, we understand the feeling and that is why we have created an exclusive 9 part series about the Evolution of Current and Future Marketing.
This series will describe where marketing is today and what the future looks like. This in depth series will dive in so you don’t have to. Noodlehead Marketing guides our clients in the evolution of marketing and we look forward to sharing some of the secrets from our research and success.
Stay tuned and sign up for our email alerts to get each update in this series. While we can’t give too much away, we can say we will be releasing information about cutting edge technology you have probably only heard of in the movies….
Have a great day and feel free to interact in the comment section.
The Ethridge Team Web Design - Web Design Case Study
The Website: http://www.ethridgeteam.net/
The Vision: The vision of the Ethridge Team website design project was to renovate their former website and to provide a newly designed 2.0 website. The Noodlehead Studios marketing team would also develop a new search engine optimization schedule in order to promote their company to a higher rank in google and other search engines.
The Execution: The execution of the Ethridge Team website design project involved the creativity and innovation of the Noodlehead Studios team to develop a well thought out and flowing website design. The website development team at Noodlehead Studios began development by reducing the clutter of information from their previous website. This was to ensure that the information that was presented to potential customers would be direct, focused and engaging. This also allowed the web page count to be reduced significantly to essential pages. The marketing team researched the current data trends for relevant keywords to allow for their site to be discovered more quickly by search engines. SEO and social media were also properly introduced to the website.
The Results: The results of Ethridge Team website design project resulted in a rather large uptick in traffic. The newly redesigned site also provided would-be and future clients a complete understanding about the goods and s
ervices that Ethridge Team provides. The website design resulted in a sleek and stylized web 2.0 design where customers received information they needed/wanted and the information was search engine friendly. The marketing plan formed by the Noodlehead Team allowed the site to reach the top 15 sites for a google search event.
Marketing Solutions Overview
Noodlehead Marketing knows that whatever you design or produce, the goal is to sell your brand. This is the end to all means and knowledgeable use of new technologies merged with traditional marketing and counseling expertise is what we deliver to clients.
We are in a unique moment both technologically and socially. The old 1.0 mode of marketing – where advertisers sent a one-way sales message to customers – is rapidly being replaced by the 2.0 model where customers interact professionally and personally with companies and products. This changing landscape provides both challenges and opportunities. Noodlehead Marketing excels in enabling this two-way interaction.
Close Range Marketing For Political Organizations
CAMPAIGNING WITH CLOSE RANGE MARKETING
You want to win. And you know better than anyone that the old way of getting votes just doesn’t cut it today. Welcome to Close Range Marketing. Close Range Marketing has firmly established itself in Europe and Asia, and this emerging technology is quickly taking root here.
Similar to the free wi-fi service you get at a coffee shop, Close Range Marketing lets you easily set up your own hotspot. Cellphones, PDAs, laptops and other devices can pick up the signal and receive your message!
Noodle Ad Poles
Noodle Ad Poles are a new affordable form of outdoor advertising that offers high impact, very low cost per impression and unique extra features. A plastic cylinder wraps the base of light poles in parking lots, and these are then covered in full color graphics. The result is a mini-billboard that targets people exactly where you want.
A Noodle Ad Pole is much better than a regular billboard because it is right at your doorstep, targeting customers immediately as they enter the parking lot. Another advantage of a Noodle Ad Pole is that you own it, and if you place them on your property, the only ongoing cost is for replacing the graphic wraps.
Close Range Marketing (CRM)
Close Range Marketing is an emerging technology that creates a totally new way for businesses to both promote goods and services and involve their customers. Noodlehead Marketing is pioneering installations of CRM-Box® systems and is ready to open up a whole new world of opportunities for you!
Here is the simple process of how the bluetooth works:
- We install a sandwich-sized NoodleTooth box at your location and program it.
- When a mobile device – cell phone, pda, netbook, laptop – comes within 150 foot range their electronic device is immediately alerted with the choice to “opt in” to receive your message.
- That individual decides to "opt in" and receive the message you have created.
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