Displaying items by tag: Logo

Thursday, 19 August 2010 22:02

5 Key Elements of Effective Logo Design

When building a logo, less is more. Simplicity and bold is your best friend. Here are 5 things to keep in mind when building your logo

Colors: What colors you use can convey your messaging. Are you using blue to gain trust, or red to show passion?
Icon: If you are able to, tie in an icon into your logo. It could be a character or inanimate object. This is key for giving your brand legs. Look at how Gieco and Aflac were able to turn boring subjects into fun, exciting stories.
Simplicity: Less is more. The simpler you can make the logo the easier it will be to leverage it across multiple mediums and convey your message to people.
Relevance: How relevant is the icon, the company name to what you do? Can the icon be more closely tied to what you do in regards to perception? Can people look at your logo and feel like all elements are relevant to your company? Does that logo emanate your company's personality?
Presence: How does your logo look on its own? How does it look printed? On the web? Does it have the look and feel that provides a presence, that gets people to look at it regardless of what is around it?

Published in Focused Graphic Design Knowledge

Tuesday, 17 August 2010 17:23

Logo and Slogan Development

When it comes to a logo and branding you need to keep the following in mind:

One of the elements, logo or slogan, of the brand must be informative of what it is.
One of the elements, logo or slogan, of the brand should be sexy and/or cool.

The key to the formula is if your company name and logo say what you do, then have a cool abstract slogan. If your logo and company name does not say what you do, then have a cool sexy logo with a descriptive slogan.

For example, if we had named our company "Atlanta Web Design", I would have a cool slogan that says something like "Taking you places you never been!"
If I had named my Atlanta web design company CranBrain Corolations, I would then use a descriptive slogan such as "Building effective websites, one client at a time!"

Now if I had named by web design company CranBrain Corolations and used the abstract slogan, "Taking you places you never been!". No one would ever know what you service or product you offer.Unless your a Coca Cola and have hundreds of millions of dollars to spend, follow our process and you will get more exposure of your brand.

Published in Focused Graphic Design Knowledge

Thursday, 22 January 2009 05:55