One2World Logo Design: Before and After
Noodlehead Marketing had the privilege of working with One2World. One2World is a human capital brand management company that helps other companies enhance company brand by more effectively managing the branding efforts of their people.
One2World wanted Noodlehead Marketing to produce a new logo design.
Take a look at the before and after logos. Notice the difference in colors and the size of the text. The colors reflect the personality and values of One2World.
Notice also how the second logo has a certain depth. In this before and after image, you can see how much we transformed a chaotic logo into a logo that fully delivered.
One2World now has a much more clean and simple design that is easy to read and understand. To learn more about One2World, please visit their website (Designed by Noodlehead Marketing).
5 Key Elements of Effective Logo Design
- Colors: What colors you use can convey your messaging. Are you using blue to gain trust, or red to show passion?
- Icon: If you are able to, tie in an icon into your logo. It could be a character or inanimate object. This is key for giving your brand legs. Look at how Gieco and Aflac were able to turn boring subjects into fun, exciting stories.
- Simplicity: Less is more. The simpler you can make the logo the easier it will be to leverage it across multiple mediums and convey your message to people.
- Relevance: How relevant is the icon, the company name to what you do? Can the icon be more closely tied to what you do in regards to perception? Can people look at your logo and feel like all elements are relevant to your company? Does that logo emanate your company's personality?
- Presence: How does your logo look on its own? How does it look printed? On the web? Does it have the look and feel that provides a presence, that gets people to look at it regardless of what is around it?
Logo and Slogan Development
- One of the elements, logo or slogan, of the brand must be informative of what it is.
- One of the elements, logo or slogan, of the brand should be sexy and/or cool.
For example, if we had named our company "Atlanta Web Design", I would have a cool slogan that says something like "Taking you places you never been!"
If I had named my Atlanta web design company CranBrain Corolations, I would then use a descriptive slogan such as "Building effective websites, one client at a time!"
Now if I had named by web design company CranBrain Corolations and used the abstract slogan, "Taking you places you never been!". No one would ever know what you service or product you offer.Unless your a Coca Cola and have hundreds of millions of dollars to spend, follow our process and you will get more exposure of your brand.
Pure Wraps Logo Design - Logo Design Case Study
The Website: http://thepurewraps.com/
The Vision: Create logo for brand promotion. Purewraps approached Noodlehead marketing, a Division of Noodlehead Studios in anticipation of creating a logo that would increase brand awareness. Purewraps is a company that is well known for its dedication to providing healthy food alternatives, especially to those who demand gluten-free products. These gluten-f
ree products include organic, wild, nutrient dense and allergen-free ingredients in the food and beverages. Purewraps approached Noodlehead Marketing with the intention of producing a memorable logo.
The Execution: Colors used: After conducting research on the Purewraps audience and taking into consideration Purewraps’ parameters, several logos were presented to Purewraps. The parameters included the use of 6 colors, (including white) along with company name. Mr. Len Wikberg, IV created the logo with the pantone colors of: 368m, 585m, 158m, 396m and 343m. The current logo was chosen by the client after standard presentations.
The Results: Purewraps was thrilled with the logo as it exceeded their expectations. The logo was strong enough to be integrated with the company’s main product line. This logo also increased awareness about Purewraps and its continued service to those who must live a gluten-free life.
Smith Bryant Labs Branding Development - Graphic Design Case Study
Case Study Write-up Coming Soon...
Main Street Home Loans Logo Design - Graphic Design Case Study
Vyrush Logo Design - Graphic Design Case Study
The Execution: The execution of the Vyrush Logo Design involved the creativity and innovation of the Noodlehead Studios team to develop a unique design consistent with the technology industry and web 2.0 design trends.The Results: The results of the Vyrsuh Logo Design for telling the company story resulted in an effective design that visually conveyed their story and brand.
SizzleMoney Company Branding - Graphic Design Case Study
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The Vision: To create a new brand for the Atlanta based mobile payment solution company, SizzleMoney. They wanted to create a logo design, a package design and a website design. The packaging showcased the logo design of the company and also included iconic graphics, simple instructions and a credit card design. Once the branding elements, (logo and packaging) were completed we sought to create a website, consistent with the look. A final step was to provide an additional translation of the website in Spanish due to the target demographic being Hispanic.
