Vici Real Estate Marketing - Marketing SEO Case Study
The Website: http://www.vicirealestate.com/
Product: Vici Real Estate is also a Commercial Developer, specializing in the acquisition and development of high-end retail, office and mixed-use properties in the metropolitan and suburban Atlanta area.
Campaign: web development, search engine optimization
Time Frame: November 2009-March 2010
Background: Located in Suwanee, Georgia outside of Atlanta, Georgia, commercial developers are not unknown to the area. Vici Real Estate has been in business since 2003 and they came to Noodlehead Studios through The Gwinnett Chamber of Commerce.
The Challenge: Metro Atlanta has been the news as of late due to the oversaturation of commercial developers. Vici Real Estate knew that following what other traditional commercial developers were doing would not be effective. They needed a campaign that would do what their competition was not doing. Vici Real Estate chose Search Engine Optimization.
The Strategy: As Noodlehead Studios designed and developed Vici Real Estate’s new site and the Noodlehead research team knew it was ready for optimization. We identified the following SEO-related deficiencies with the Vici Real Estate site:
- Unclear as to their exact market positing
- Not taking advantage of the terms familiar to industry searches
- Meta tags, page titles, copy and link text had not been optimized
- Insufficient rankings in top 3 search engines (Google, Yahoo and MSN)
- Insufficient conversion points on the site
The Results:
SEO efforts paid off almost immediately. First impressions rose considerably as did the number of referrals. 58 pages were indexed and 45 inlinks were generated. As a result of the success, Vici Real Estate also choose to generate microsites. Microsites are lead generation pages that allow for targeted SEO by unique industry. These lead generation sites not only provide visibility for the client’s diverse targets but will actually boost the effectiveness of the parent site.
|
Keyword |
Google Rankings Before SEO
|
Google Rankings After SEO
|
Yahoo
|
|
retail medical space |
Not in Top 50
|
1 |
5 |
|
suwanee retail medical space |
Not in Top 50
|
1 |
6 |
|
office in gwinnett |
Not in Top 50
|
23 |
37 |
The Ames & Young Web Design - Web Design Case Study
The Vision: The vision of the Ames & Young web design project was to create a website that was up-to-date, client friendly and reflected the Ames & Young values. The former site was not aesthetically stable and it was not easy for clients to properly follow the layout of the site. Ames & Young are well-known throughout Massachusetts as one of the leaders of the General Contractors industry.
Ames & Young wanted to revamp their homepage, graphic and icon designs. They also wanted a proper contact us form along with SEO that would be built specifically with the customer in mind. Ames & Young realized the need for change and the Noodlehead Marketing team quickly began conducting industry research.
The Execution: As the Noodlehead Marketing team began to conduct the necessary research, several elements were quickly discovered. First, the demographic had to promptly established. Since there was no established demographic audience, a semi-demographic characteristic approach was used.
Second, the Noodlehead Creative Marketing team met with the Ames & Young team to discuss the parameters of the web design project. The site was wireframed and colors were selected. Noodlehead Marketing selected the colors, R:154, G: 43, B: 43 as a part of the darker scheme. The lighter scheme was R:255, G: 255 and B: 255.
As well, the layout was direct with key information placed properly combined with a SEO push. Individual contact information was also added. Other additional elements that were added include login information for clients, modules affiliates and links to specific claims providers.
The Results: Based on follow-up rates and traffic analysis, the new Ames & Young website is a successful hit. The current Ames & Young website allows for easier access as well as providing more direction for the clients. It also allows for a better understanding of the services that Ames & Young provides for their clients.
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The Ethridge Team Web Design - Web Design Case Study
The Website: http://www.ethridgeteam.net/
The Vision: The vision of the Ethridge Team website design project was to renovate their former website and to provide a newly designed 2.0 website. The Noodlehead Studios marketing team would also develop a new search engine optimization schedule in order to promote their company to a higher rank in google and other search engines.
The Execution: The execution of the Ethridge Team website design project involved the creativity and innovation of the Noodlehead Studios team to develop a well thought out and flowing website design. The website development team at Noodlehead Studios began development by reducing the clutter of information from their previous website. This was to ensure that the information that was presented to potential customers would be direct, focused and engaging. This also allowed the web page count to be reduced significantly to essential pages. The marketing team researched the current data trends for relevant keywords to allow for their site to be discovered more quickly by search engines. SEO and social media were also properly introduced to the website.
The Results: The results of Ethridge Team website design project resulted in a rather large uptick in traffic. The newly redesigned site also provided would-be and future clients a complete understanding about the goods and s
ervices that Ethridge Team provides. The website design resulted in a sleek and stylized web 2.0 design where customers received information they needed/wanted and the information was search engine friendly. The marketing plan formed by the Noodlehead Team allowed the site to reach the top 15 sites for a google search event.
Smith Bryant Labs Branding Development - Graphic Design Case Study
Case Study Write-up Coming Soon...
