If you have not heard about the debacle between Time Warner and Fox, it looks like they may have finally come to agreement on a deal. To break it down for those of you who are not up to speed, Fox is seeking residuals from the cable companies for airing its channel on their network. Prior to this time the network was provided at no cost.
In plain English, that means Lost, 24, and American Idol are not available for you to watch.While 10 years ago we might have all ran screaming the sky is falling, the age of internet streaming is the highest it has ever been and access to any show on cable is most likely online.
The Vision: The vision of the Interscape viral video, "24:Knovial" was to create a video that would tell the frustrated story of the business owner who attempts to utilize many technologies but experience the issues that come with it. This story is a spinoff from the popular show "24" and a viral video "Internet Party: What Happens If Google's Parents Leave Town" where actual people represent different technologies.
The Execution: The execution of the Interscape viral video involved the creativity and innovation of the Noodlehead Studios team to develop a concise, fun and "out of the box" story to entice viewers to engage in the story well beyond the services of what Interscape offers.
The Results: The results of the Interscape viral video for telling the business owner's story resulted in a creative concept that business owners can sympathize with and then take action on by learning more about Interscape.