Johann Lohrmann
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Interior Design Firm, Dario Associates Launches New Website
Media Contact:
Isaac Winslow
Noodlehead Marketing
678.620.2279
info@noodleheadstudios.com
(Atlanta, GA, September 21, 2010)- Noodlehead Marketing is proud to announce the reconstruction of the Dario Associates website. Owner Susan Dario needed a new website that would drive traffic, showcase her company’s talent and that would be reflective of her accomplishments. Her website is www.darioassociates.com.
Dario Associates’ clients include Heritage Hunt Golf & Country Club, Crowne Plaza, Marriott New York Marquis, Hotel the Mansion on Delaware Ave and the Congressional Country Club.
Len Wikberg, IV Director of Graphic Design oversaw the web design process. Johann Lohrmann, Director of Research & Development supervised the research and copywriting process of the site. “Part of researching means truly understanding the industry, the overall goal of the website and the person behind the organization. These three must be captured and working in harmony for the site to be effective, says Johann Lohrmann.
Dario Associates services include procurement, project management and installation. Her work was featured in Architectural Digest in 2003. Dario Associates joined ASID (American Society of Interior Designers) in 1990 and became a member of NEWH (Network of Executive Women in Hospitality) in 1994. In 1987, NEWH added male members to its roster kept the organization’s name, NEWH.
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About Dario Associates. Dario Associates is an interior design and procurement firm whose services include procurement, project management and installation. To learn more about Dario Associates, please visit, www.darioassociates.com or call 404-323-1913.
About Noodlehead Marketing. Noodlehead Marketing is a division of Noodlehead Studios. Noodlehead Studios is an award-winning full service-marketing agency based in metro Atlanta, Georgia. We specialize in web and graphic design, video production and marketing. If you would like more information please contact Noodlehead Marketing at 678.620.2279, johann@noodleheadstudios.com or visit www.noodleheadmarketing.com.
Dario Site Web Design- Web Design Case Studies
Title of Case Study: Dario Associates
Website: http://www.darioassociates.com/
Background
Dario Associates is a nationally recognized interior design firm. However, they were not seeing website traffic that they deserved. Dario Associates felt that based on experience, talent and recognition, more companies should be aware of their services.
Dario Associates is a design firm with a focus on hospitality, corporate and country clubs. Clients include Heritage Hunt Golf & Country Club, Crowne Plaza, Marriott New York Marquis, Hotel the Mansion on Delaware Ave and the Congressional Country Club. They were also mentioned on the Travel Channel. Dario Associates knew that to continue to be successful, they needed to update their website and marketing efforts.
Dario Associates brought their concerns to Noodlehead Marketing, a Division of Noodlehead Studios. There are times when clients are not necessarily aware of successful marketing campaigns. This was not the case with Dario Associates. They understood the marketing process and how it could be beneficial.
The process for identifying the need for traffic included a thorough examination of the past site, an analysis into the current market and a look at the immediate competitors. This also included discussions as to the general target market audience.
Steps Undertaken to Address the Problem
There were four phases in addressing the problem of traffic. The process involved, sensitization, integration, outreach and M&E, (Monitoring & Evaluation).
Sensitization
Understanding how repeat visitors were using the site, making sure there were no fundamental objections to the structure and flow of the site, engaging Dario Associates in a thoughtful and approachable manner, meeting internally with group leaders and providing an explanation behind the design.
Integration
Taking website development and implementation best practices and putting them to use, understanding and implementing the best assessment for practices, conducting staff updates, making physical changes to the website.
Outreach
Identification of audience, identification of key website peers and supervisor, training of any platforms including Joomla! and Basecamp, providing guidance throughout the process.
M&E
Monitoring and evaluation of the project dictated reassessing the website for overall design, usability, navigation, assessing the website based on tiered growth, monitoring and immediately addressing of website concerns.
The Results
The results of the Noodlehead Marketing website include a newly achieved Google Page Rank of 4, an increase in viewers by an average of 300% and much cleaner online presence.
Challenges
Some websites by their very nature may demand more attention on the coding aspect. Here, for Dario Associates there were some challenges though these were overcome with foresight and executing. The challenges include specific coding that was necessary for the slider, execution of the number of images within a specific frame and writing content for a specific industry. There were also challenges of time, budget and number of technicians.
These challenges were overcome by research of potential challenges and framing a solution if the situation warranted it. Research was also conducted on coding elements that would be most suited for the Joomla! site.
Beyond Results
The results here are sustainable given the program integration. Key words have been chosen carefully with trends in mind. The policy that was adopted included proven sustainable keywords.
Lessons Learned
There were several lessons that were learned. They are as follows:
- Programmatic: adhering to the program in place proved vital due to the new system structure implemented by Noodlehead Marketing. This meant that issues of accessing specific data were no longer a threat. This also serves as a notice that the workings of the current SWOT analysis is effective provided there are controllable measures in place.
- Technical: Understanding that not all technical procedures require the same guidelines are important for success. Coding concerns that were at the forefront were no longer present by the midway point. As well, the graphic design department had to be sure that the backend was fully prepared and operational before uploading their renderings.
- Process: This process was mentioned briefly with the SWOT analysis. As with any analysis the internal processes will dictate change of the external processes. The terms of the change were important to understand along with the relevance of the change.
Conclusion:
The Dario Associates website showed that having a process in place, taking into consideration how users and bots navigate the website and being aware of potential technical concerns can dramatically shape the overall experience and outcome for all involved. There was a freedom to expand design beyond the initial scope. As well there was the freedom to create an effective SEO campaign. That the client was willing and reliant upon Noodlehead Studios proved valuable in the analysis as well.
Behavioral requirements included understanding of the internal and external audience and the integration of past work throughout. That is no easy task as design by its very nature is predicated on change. While there were some restrictions in terms of time, budget and the number of technicians, the overall success was not hindered. Redundant quality control processes were in place and also proved their own worth by allowing for exploration and providing alternate approaches.
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Johann Lohrmann
Director of Research & Development
www.noodleheadmarketing.com
September 2010
www.johannlohrmann.com
Key Music Center Launches New Website
Media Contact Information
Noodlehead MarketingJohann Lohrmann
678.620.2279
johann@noodleheadstudios.com
Key Music Center Unlocks the Potential- One Music Student at a Time
(Atlanta, GA, September 21, 2010)- Noodlehead Marketing is proud to announce the reconstruction of the Key Music Center website. Key Music Center wanted a new website that was engaging, thoughtful and reflected their values. They are located in Metro Atlanta.
Key Music Center offers a variety of music lessons to students regardless of age and experience.( Current Key Music client's range in age from 3-90). Key Music Center was founded to unlock a student's potential. Students who wish to do so may take lessons in piano, guitar, singing, violin, drums, viola, saxophone, bass, recorder, clarinet, mandolin, and studio production.
“There is a difference between a great musician and a great teacher,” explains the studio’s music director Bill Realbuto, “and we only hire instructors who are both.” To learn more about Key Music Center, please visit, http://www.keymusiccenter.com.
About Key Music Center. Key Music Center's mission is to create an artistic environment and experience that inspires students to unlock their potential. Key Music Center's website is http://www.keymusiccenter.com and their phone number is 678.770.5150.
About Noodlehead Marketing. Noodlehead Marketing is a division of Noodlehead Studios. Noodlehead Studios is an award-winning full service-marketing agency based in metro Atlanta, Georgia. We specialize in web and graphic design, video production and marketing. If you would like more information please contact Noodlehead Marketing at 678.620.2279, johann@noodleheadstudios.com or visit www.noodleheadmarketing.com.
Key Music Center Site Web Design- Web Design Case Studies
The Website: http://www.keymusiccenter.com/
The Vision: Noodlehead Marketing, a Division of Noodlehead Studios successfully designed, created and launched Key Music centre’s site, www.keymusiccenter.com. The goal was to build a website for Key Music Center that would showcase their services.
The Execution: Noodlehead Marketing held a creative meeting with Key Music Center. There, Noodlehead Marketing assessed
the Key Music Center’s target goals and decided upon the best platform. Once Noodlehead Marketing wireframed the site then milestones were established and tasks were assigned as necessary.
The Challenges: The key challenge to the sites concerned the number of images. This is not uncommon where a company has a focus on products they wish to promote. For example, Key Music Center needed to promote a variety of classes and types of instruments. As well, personnel needed to be included as a part of the emotional appeal process.
The Results: The solution to this typographical challenge was to carefully examine possible solutions. The images had to enhance the site. Therefore, the solution to the typographical challenge was a staggered approach. The Key Music Center is a successful site that focuses on a music theme and fulfills the obligation.
Beth Coetzee Vice-President of Operations
As Vice-President of Operations at Noodlehead Marketing, Beth Coetzee creates and develops symbiotic relationships through traditional and contemporary marketing methods. Connecting people, products and services appropriately while encouraging honest business dealings and a service attitude are values at the center of her business philosophy and she’s thankful to work at a company embodying them.
Beth was once a Noodlehead client and she uses this history to create programs and initiatives at Noodlehead she knows are of value to her clients. She strives always to exceed expectations for communication and proactive project management. Internally, her efforts are to identify and encourage her team’s talents and passions, facilitate efficiencies within existing systems and create new systems where gaps are perceived. In short, Beth is tasked with upholding Noodlehead’s vision of bringing excellence and accountability to the marketplace.
She holds a BS in English Literature and European History from Vanderbilt University. While there, she was an officer of Alpha Chi Omega sorority and a kayaking instructor. After graduating she spent two and a half years living abroad in Pitlochry, Scotland and Pretoria, South Africa. She credits her time abroad for opening her mind culturally and changing the way she considers ideas and practices.
She is an active member of NARI Atlanta and WINN (Women in NARI Networking). She is also an active Wesleyan School alumni and an I Am B.E.A.U.T.I.F.U.L. (local non-profit) volunteer. Beth describes herself as a workaholic, momaholic, growthaholic hippie in a fiscally responsible sheepskin.
To learn more about Beth Coetzee’s work visit her LinkedIn page.
http://twitter.com/PotLuckMama
http://potluckmama.wordpress.com/
Vici Real Estate Marketing - Marketing SEO Case Study
The Website: http://www.vicirealestate.com/
Product: Vici Real Estate is also a Commercial Developer, specializing in the acquisition and development of high-end retail, office and mixed-use properties in the metropolitan and suburban Atlanta area.
Campaign: web development, search engine optimization
Time Frame: November 2009-March 2010
Background: Located in Suwanee, Georgia outside of Atlanta, Georgia, commercial developers are not unknown to the area. Vici Real Estate has been in business since 2003 and they came to Noodlehead Studios through The Gwinnett Chamber of Commerce.
The Challenge: Metro Atlanta has been the news as of late due to the oversaturation of commercial developers. Vici Real Estate knew that following what other traditional commercial developers were doing would not be effective. They needed a campaign that would do what their competition was not doing. Vici Real Estate chose Search Engine Optimization.
The Strategy: As Noodlehead Studios designed and developed Vici Real Estate’s new site and the Noodlehead research team knew it was ready for optimization. We identified the following SEO-related deficiencies with the Vici Real Estate site:
- Unclear as to their exact market positing
- Not taking advantage of the terms familiar to industry searches
- Meta tags, page titles, copy and link text had not been optimized
- Insufficient rankings in top 3 search engines (Google, Yahoo and MSN)
- Insufficient conversion points on the site
The Results:
SEO efforts paid off almost immediately. First impressions rose considerably as did the number of referrals. 58 pages were indexed and 45 inlinks were generated. As a result of the success, Vici Real Estate also choose to generate microsites. Microsites are lead generation pages that allow for targeted SEO by unique industry. These lead generation sites not only provide visibility for the client’s diverse targets but will actually boost the effectiveness of the parent site.
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Google Rankings Before SEO
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Google Rankings After SEO
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Yahoo
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retail medical space |
Not in Top 50
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suwanee retail medical space |
Not in Top 50
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office in gwinnett |
Not in Top 50
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Historic Norcross uses Close Range Marketing to Grow Audience
Media Contact Information
Ana Marie Roesch
678.620.2279
info@noodleheadstudios.com
(Atlanta, GA, April 19, 2010)- Noodlehead Marketing, a Division of Noodlehead Studios uses Close Range Marketing, Social Media and SMS (Short Message Service) to grow Historic Norcross’ audience. SMS is more commonly known as text messaging. Historic Norcross is one of the latest agencies to use three audience-growing tools.
Close Range Marketing is a product of Noodlehead Labs, the research arm of Noodlehead Studios features Bluetooth technology. According to the Director of R&D Johann Lohrmann, “almost all cell phones have Bluetooth technology capabilities. It really is cutting edge technology- at least in the states. President Obama employed Bluetooth technology with favorable results toward the end of his campaign. New York, LA and Chicago are all in the early stages of using Bluetooth. Then again, countries in Europe and Asia have been using Bluetooth technology for quite sometime.”
Basically the Close Range Marketing device pings cell phones within a certain range. Users have the choice to opt-in or opt-out. Those who opt-in will receive updates about upcoming events. Social media is used to reinforce the message.
About Historic Norcross. Historic Norcross promotes local business events and opportunities. These businesses are located i
n Historic Norcross district.Visit http://norcrossnow.com/ to learn more.About Noodlehead Marketing. Noodlehead Marketing is a division of Noodlehead Studios. Noodlehead Studios is an award-winning full service-marketing agency based in metro Atlanta, Georgia. We specialize in web and graphic design, video production and marketing. If you would like more information please contact Noodlehead Studios at 678.620.2279, info@noodleheadstudios.com or visit www.noodleheadstudios.com.
Vici Real Estate Cloned Lead Generation Micro Site Web Design- Web Design Case Studies
The Vision: Noodlehead Marketing, a Division of Noodlehead St
udios successfully designed, created and launched Vici Real Estate’s site, www.vicirealestate.com. Vici Real Estate wanted to create a similar site where services would be emphasized and where they would update the services and listings as their leisure. The best way to do this would be to use deploy the Cloned Lead Generation Micro Site strategy. The goals of the Cloned Lead Generation Micro Site are to boost the ratings of the main site, showcase promotions and to test-drive the addition of articles.
The Execution: Adding to Vici Real Estate’s current website meant reviewing the content on their main page and creating landing pages similar in scope. Included in the landing page are the following:
- Information about the services Vici Real Estate provides;
- Contact us form;
- Links to social media sites including Facebook, Twitter, LinkedIn, the RSS Feed and the Vici Real Estate online blog.
The Results: Based on the implementation of the microsite, Vici Real Estate has been able to reap positive results. This includes a significant bump in page ranking, first impressions and overall traffic. Reports indicate that leads continue to be generated from the Cloned Lead Generation Micro Site.
Über Trade launches video- Intro and Outro Provided by Noodlehead Marketing
Len Wikberg, IV, wrote, directed and produced the intro and the outro for the video. The animation proved to be a hit with both the clients and the customers. The intro and the outro feature Über, who encourages the audience to check out the site’s goods and services. Mr. Wikberg, IV used After Effects to produce the character.
To learn more about Über Trade, visit http://ubertrade.com/b2b-trading/video/.
About Noodlehead Marketing. Noodlehead Marketing is a division of Noodlehead Studios, www.noodleheadmarketing.com.
Noodlehead Studios is an award-winning studio based in Atlanta, Georgia. If you would like more information please contact Noodlehead Studios at 678.620.2279, info@noodleheadstudios.com or visit www.noodleheadstudios.com.
Vici Real Estate Web Design - Web Design Case Studies
The Website: http://www.vicirealestate.com
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The Vision: Vici Real Estate was interested in producing a new website that would be both attractive to the clientele and that would also generate leads for their sales team. Vici Real Estate wanted the website to include an online video, email marketing, Google Analytics, SEO, a call to action and marketing. Vici Real Estate is a leader in proviing real estate solutions to buyers and sellers interested in commercial and residential properties. These properties include multi-family, shopping center, retail, industrial, self-storage, hospitality and office space.
The Execution: Noodlehead Marketing, a Division of Noodlehead Studios conducted background research into two different segments. The first segment was for Vici’s internal and external clients. The internal and external clients were positioned in close proximity for the research, as the internal client would want to rely heavily upon the external market. The second segment of the research consisted of competitive industry companies that held a similar marketplace.
Based on the research, the elements of design, marketing and tracking were implemented. As for the actual construction of the site, Noodlehead Marketing began with the wireframe concept that was accepted by the client. The landing page was designed with the end user in mind where the user could quickly learn about the services that Vici Real Estate offers. The call to action included signing up for the Vici Real Estate Newsletter, following Vici Real Estate through social networking channels and learning more about the team members who support Vici Real Estate.
The Results: The launch of the new site proved to be successful as Vici Real Estate saw an increase in traffic on several platforms. Social media proved to drive viewers to the site and there as also a noticeable uptick in lead generation and inquires about Vici Real Estate’s services. This proving to be rather extraordinary given the climate conditions of Real Estate. As well, questions the Vici Real estate web site also added a distinct marketplace value. This prompted a new awareness on the part of Vici Real Estate’s competition. Vici Real Estate enjoys a much stronger online presence.
