The Website: http://www.vicirealestate.com/

The Vision:  Vici Real Estate was interested in producing a new website that would be both attractive to the clientele and that would also generate leads for their sales team. Vici Real Estate wanted the website to include an online video, email marketing, Google Analytics, SEO, a call to action and marketing. Vici Real Estate is a leader in proviing real estate solutions to buyers and sellers interested in commercial and residential properties. These properties include multi-family, shopping center, retail, industrial, self-storage, hospitality and office space.

The Execution: Noodlehead Marketing, a Division of Noodlehead Studios conducted background research into two different segments. The first segment was for Vici’s internal and external clients. The internal and external clients were positioned in close proximity for the research, as the internal client would want to rely heavily upon the external market. The second segment of the research consisted of competitive industry companies that held a similar marketplace.

Based on the research, the elements of design, marketing and tracking were implemented. As for the actual construction of the site, Noodlehead Marketing began with the wireframe concept that was accepted by the client. The landing page was designed with the end user in mind where the user could quickly learn about the services that Vici Real Estate offers. The call to action included signing up for the Vici Real Estate Newsletter, following Vici Real Estate through social networking channels and learning more about the team members who support Vici Real Estate.

The Results: The launch of the new site proved to be successful as Vici Real Estate saw an increase in traffic on several platforms. Social media proved to drive viewers to the site and there as also a noticeable uptick in lead generation and inquires about Vici Real Estate’s services. This proving to be rather extraordinary given the climate conditions of Real Estate. As well, questions the Vici Real estate web site also added a distinct marketplace value. This prompted a new awareness on the part of Vici Real Estate’s competition. Vici Real Estate enjoys a much stronger online presence.