The Vision: Noodlehead Marketing, a Division of Noodlehead St
udios successfully designed, created and launched Vici Real Estate’s site, www.vicirealestate.com. Vici Real Estate wanted to create a similar site where services would be emphasized and where they would update the services and listings as their leisure. The best way to do this would be to use deploy the Cloned Lead Generation Micro Site strategy. The goals of the Cloned Lead Generation Micro Site are to boost the ratings of the main site, showcase promotions and to test-drive the addition of articles.
The Execution: Adding to Vici Real Estate’s current website meant reviewing the content on their main page and creating landing pages similar in scope. Included in the landing page are the following:
- Information about the services Vici Real Estate provides;
- Contact us form;
- Links to social media sites including Facebook, Twitter, LinkedIn, the RSS Feed and the Vici Real Estate online blog.
The Results: Based on the implementation of the microsite, Vici Real Estate has been able to reap positive results. This includes a significant bump in page ranking, first impressions and overall traffic. Reports indicate that leads continue to be generated from the Cloned Lead Generation Micro Site.
