The Vision: The vision of the Ames & Young web design project was to create a website that was up-to-date, client friendly and reflected the Ames & Young values. The former site was not aesthetically stable and it was not easy for clients to properly follow the layout of the site. Ames & Young are well-known throughout Massachusetts as one of the leaders of the General Contractors industry.
Ames & Young wanted to revamp their homepage, graphic and icon designs. They also wanted a proper contact us form along with SEO that would be built specifically with the customer in mind. Ames & Young realized the need for change and the Noodlehead Marketing team quickly began conducting industry research.
The Execution: As the Noodlehead Marketing team began to conduct the necessary research, several elements were quickly discovered. First, the demographic had to promptly established. Since there was no established demographic audience, a semi-demographic characteristic approach was used.
Second, the Noodlehead Creative Marketing team met with the Ames & Young team to discuss the parameters of the web design project. The site was wireframed and colors were selected. Noodlehead Marketing selected the colors, R:154, G: 43, B: 43 as a part of the darker scheme. The lighter scheme was R:255, G: 255 and B: 255.
As well, the layout was direct with key information placed properly combined with a SEO push. Individual contact information was also added. Other additional elements that were added include login information for clients, modules affiliates and links to specific claims providers.
The Results: Based on follow-up rates and traffic analysis, the new Ames & Young website is a successful hit. The current Ames & Young website allows for easier access as well as providing more direction for the clients. It also allows for a better understanding of the services that Ames & Young provides for their clients.
