Dario Site Web Design- Web Design Case Studies
Title of Case Study: Dario Associates
Website: http://www.darioassociates.com/
Background
Dario Associates is a nationally recognized interior design firm. However, they were not seeing website traffic that they deserved. Dario Associates felt that based on experience, talent and recognition, more companies should be aware of their services.
Dario Associates is a design firm with a focus on hospitality, corporate and country clubs. Clients include Heritage Hunt Golf & Country Club, Crowne Plaza, Marriott New York Marquis, Hotel the Mansion on Delaware Ave and the Congressional Country Club. They were also mentioned on the Travel Channel. Dario Associates knew that to continue to be successful, they needed to update their website and marketing efforts.
Dario Associates brought their concerns to Noodlehead Marketing, a Division of Noodlehead Studios. There are times when clients are not necessarily aware of successful marketing campaigns. This was not the case with Dario Associates. They understood the marketing process and how it could be beneficial.
The process for identifying the need for traffic included a thorough examination of the past site, an analysis into the current market and a look at the immediate competitors. This also included discussions as to the general target market audience.
Steps Undertaken to Address the Problem
There were four phases in addressing the problem of traffic. The process involved, sensitization, integration, outreach and M&E, (Monitoring & Evaluation).
Sensitization
Understanding how repeat visitors were using the site, making sure there were no fundamental objections to the structure and flow of the site, engaging Dario Associates in a thoughtful and approachable manner, meeting internally with group leaders and providing an explanation behind the design.
Integration
Taking website development and implementation best practices and putting them to use, understanding and implementing the best assessment for practices, conducting staff updates, making physical changes to the website.
Outreach
Identification of audience, identification of key website peers and supervisor, training of any platforms including Joomla! and Basecamp, providing guidance throughout the process.
M&E
Monitoring and evaluation of the project dictated reassessing the website for overall design, usability, navigation, assessing the website based on tiered growth, monitoring and immediately addressing of website concerns.
The Results
The results of the Noodlehead Marketing website include a newly achieved Google Page Rank of 4, an increase in viewers by an average of 300% and much cleaner online presence.
Challenges
Some websites by their very nature may demand more attention on the coding aspect. Here, for Dario Associates there were some challenges though these were overcome with foresight and executing. The challenges include specific coding that was necessary for the slider, execution of the number of images within a specific frame and writing content for a specific industry. There were also challenges of time, budget and number of technicians.
These challenges were overcome by research of potential challenges and framing a solution if the situation warranted it. Research was also conducted on coding elements that would be most suited for the Joomla! site.
Beyond Results
The results here are sustainable given the program integration. Key words have been chosen carefully with trends in mind. The policy that was adopted included proven sustainable keywords.
Lessons Learned
There were several lessons that were learned. They are as follows:
- Programmatic: adhering to the program in place proved vital due to the new system structure implemented by Noodlehead Marketing. This meant that issues of accessing specific data were no longer a threat. This also serves as a notice that the workings of the current SWOT analysis is effective provided there are controllable measures in place.
- Technical: Understanding that not all technical procedures require the same guidelines are important for success. Coding concerns that were at the forefront were no longer present by the midway point. As well, the graphic design department had to be sure that the backend was fully prepared and operational before uploading their renderings.
- Process: This process was mentioned briefly with the SWOT analysis. As with any analysis the internal processes will dictate change of the external processes. The terms of the change were important to understand along with the relevance of the change.
Conclusion:
The Dario Associates website showed that having a process in place, taking into consideration how users and bots navigate the website and being aware of potential technical concerns can dramatically shape the overall experience and outcome for all involved. There was a freedom to expand design beyond the initial scope. As well there was the freedom to create an effective SEO campaign. That the client was willing and reliant upon Noodlehead Studios proved valuable in the analysis as well.
Behavioral requirements included understanding of the internal and external audience and the integration of past work throughout. That is no easy task as design by its very nature is predicated on change. While there were some restrictions in terms of time, budget and the number of technicians, the overall success was not hindered. Redundant quality control processes were in place and also proved their own worth by allowing for exploration and providing alternate approaches.
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Johann Lohrmann
Director of Research & Development
www.noodleheadmarketing.com
September 2010
www.johannlohrmann.com
Key Music Center Site Web Design- Web Design Case Studies
The Website: http://www.keymusiccenter.com/
The Vision: Noodlehead Marketing, a Division of Noodlehead Studios successfully designed, created and launched Key Music centre’s site, www.keymusiccenter.com. The goal was to build a website for Key Music Center that would showcase their services.
The Execution: Noodlehead Marketing held a creative meeting with Key Music Center. There, Noodlehead Marketing assessed
the Key Music Center’s target goals and decided upon the best platform. Once Noodlehead Marketing wireframed the site then milestones were established and tasks were assigned as necessary.
The Challenges: The key challenge to the sites concerned the number of images. This is not uncommon where a company has a focus on products they wish to promote. For example, Key Music Center needed to promote a variety of classes and types of instruments. As well, personnel needed to be included as a part of the emotional appeal process.
The Results: The solution to this typographical challenge was to carefully examine possible solutions. The images had to enhance the site. Therefore, the solution to the typographical challenge was a staggered approach. The Key Music Center is a successful site that focuses on a music theme and fulfills the obligation.
Vici Real Estate Cloned Lead Generation Micro Site Web Design- Web Design Case Studies
The Vision: Noodlehead Marketing, a Division of Noodlehead St
udios successfully designed, created and launched Vici Real Estate’s site, www.vicirealestate.com. Vici Real Estate wanted to create a similar site where services would be emphasized and where they would update the services and listings as their leisure. The best way to do this would be to use deploy the Cloned Lead Generation Micro Site strategy. The goals of the Cloned Lead Generation Micro Site are to boost the ratings of the main site, showcase promotions and to test-drive the addition of articles.
The Execution: Adding to Vici Real Estate’s current website meant reviewing the content on their main page and creating landing pages similar in scope. Included in the landing page are the following:
- Information about the services Vici Real Estate provides;
- Contact us form;
- Links to social media sites including Facebook, Twitter, LinkedIn, the RSS Feed and the Vici Real Estate online blog.
The Results: Based on the implementation of the microsite, Vici Real Estate has been able to reap positive results. This includes a significant bump in page ranking, first impressions and overall traffic. Reports indicate that leads continue to be generated from the Cloned Lead Generation Micro Site.
Vici Real Estate Web Design - Web Design Case Studies
The Website: http://www.vicirealestate.com
/
The Vision: Vici Real Estate was interested in producing a new website that would be both attractive to the clientele and that would also generate leads for their sales team. Vici Real Estate wanted the website to include an online video, email marketing, Google Analytics, SEO, a call to action and marketing. Vici Real Estate is a leader in proviing real estate solutions to buyers and sellers interested in commercial and residential properties. These properties include multi-family, shopping center, retail, industrial, self-storage, hospitality and office space.
The Execution: Noodlehead Marketing, a Division of Noodlehead Studios conducted background research into two different segments. The first segment was for Vici’s internal and external clients. The internal and external clients were positioned in close proximity for the research, as the internal client would want to rely heavily upon the external market. The second segment of the research consisted of competitive industry companies that held a similar marketplace.
Based on the research, the elements of design, marketing and tracking were implemented. As for the actual construction of the site, Noodlehead Marketing began with the wireframe concept that was accepted by the client. The landing page was designed with the end user in mind where the user could quickly learn about the services that Vici Real Estate offers. The call to action included signing up for the Vici Real Estate Newsletter, following Vici Real Estate through social networking channels and learning more about the team members who support Vici Real Estate.
The Results: The launch of the new site proved to be successful as Vici Real Estate saw an increase in traffic on several platforms. Social media proved to drive viewers to the site and there as also a noticeable uptick in lead generation and inquires about Vici Real Estate’s services. This proving to be rather extraordinary given the climate conditions of Real Estate. As well, questions the Vici Real estate web site also added a distinct marketplace value. This prompted a new awareness on the part of Vici Real Estate’s competition. Vici Real Estate enjoys a much stronger online presence.
Historic Norcross Web Design - Web Design Case Study
Website: http://historicnorcrossevents.com/
The Vision: Historic Norcross approached Noodlehead Studios in order to create a website that featured social media, Historic Norcross businesses and events. This site was designed to serve as a secondary site where new and updated information could be easily accessible to interested parties.
The Execution: Based on the client’s parameters, Noodlehead Studios conducted the necessary research
in order to wireframe the site properly. Noodlehead Studios also tested and implemented the site and added the desired social media.
The Results: The temporary site served as a launching pad to Historic Norcross’ current site and also deepened the relationship between Noodlehead Studios and Historic Norcross.
The Ames & Young Web Design - Web Design Case Study
The Vision: The vision of the Ames & Young web design project was to create a website that was up-to-date, client friendly and reflected the Ames & Young values. The former site was not aesthetically stable and it was not easy for clients to properly follow the layout of the site. Ames & Young are well-known throughout Massachusetts as one of the leaders of the General Contractors industry.
Ames & Young wanted to revamp their homepage, graphic and icon designs. They also wanted a proper contact us form along with SEO that would be built specifically with the customer in mind. Ames & Young realized the need for change and the Noodlehead Marketing team quickly began conducting industry research.
The Execution: As the Noodlehead Marketing team began to conduct the necessary research, several elements were quickly discovered. First, the demographic had to promptly established. Since there was no established demographic audience, a semi-demographic characteristic approach was used.
Second, the Noodlehead Creative Marketing team met with the Ames & Young team to discuss the parameters of the web design project. The site was wireframed and colors were selected. Noodlehead Marketing selected the colors, R:154, G: 43, B: 43 as a part of the darker scheme. The lighter scheme was R:255, G: 255 and B: 255.
As well, the layout was direct with key information placed properly combined with a SEO push. Individual contact information was also added. Other additional elements that were added include login information for clients, modules affiliates and links to specific claims providers.
The Results: Based on follow-up rates and traffic analysis, the new Ames & Young website is a successful hit. The current Ames & Young website allows for easier access as well as providing more direction for the clients. It also allows for a better understanding of the services that Ames & Young provides for their clients.
HLB Gross Collins Web Design - Web Design Case Study
The Site: http://www.hlbgrosscollins.com/
Vision: The vision of the HLB International website design project create a site that was truly worthy of their international reach, SEO friendly and that would a balance of information with aesthetic appeal. The site needed to be engaging to investors, tax professionals and clients. HLB International is a world-wide network of independent professional accounting firms and business advisers.
The Execution: As with any website design project, collaboration is an absolute must. The Noodlehead Marketing Team met with the HLB Gross Collins executives to determine their immediate needs and to take into consideration how their clients would use the site and the HLB Gross Collins long-term goals.
The Noodlehead Marketing team began the website design project by looking conducting background research into HLB Gross Collins’ industry. The team then wireframed the site with the according research in mind and began populating the necessary content.
Creativity, design, ingenuity and expertise drove the website to completion. As well, careful consideration was given toward the implementation of social media aspects of the site along with the necessary SEO.
The Results: The result of HLB Gross Collins website design project was a website that was praised by the client. The HLB Gross Collins website design project also resulted in sustained 
outreach. The collaboration between Noodlehead Marketing and HLB Gross Collins brought to life a website that is easy to navigate, Search Engine friendly and that meets the needs of their network of independent professional accounting firms and business advisers. The social media chatter reveals a newfound excitement about HLB Gross Collins.
The Ethridge Team Web Design - Web Design Case Study
The Website: http://www.ethridgeteam.net/
The Vision: The vision of the Ethridge Team website design project was to renovate their former website and to provide a newly designed 2.0 website. The Noodlehead Studios marketing team would also develop a new search engine optimization schedule in order to promote their company to a higher rank in google and other search engines.
The Execution: The execution of the Ethridge Team website design project involved the creativity and innovation of the Noodlehead Studios team to develop a well thought out and flowing website design. The website development team at Noodlehead Studios began development by reducing the clutter of information from their previous website. This was to ensure that the information that was presented to potential customers would be direct, focused and engaging. This also allowed the web page count to be reduced significantly to essential pages. The marketing team researched the current data trends for relevant keywords to allow for their site to be discovered more quickly by search engines. SEO and social media were also properly introduced to the website.
The Results: The results of Ethridge Team website design project resulted in a rather large uptick in traffic. The newly redesigned site also provided would-be and future clients a complete understanding about the goods and s
ervices that Ethridge Team provides. The website design resulted in a sleek and stylized web 2.0 design where customers received information they needed/wanted and the information was search engine friendly. The marketing plan formed by the Noodlehead Team allowed the site to reach the top 15 sites for a google search event.
Builder Specialties Website Design - Website Case Study
The Vision: Noodlehead Marketing was hired by Builder Specialties to completely produce a new website that would include videos, sharper images and updated text. The website had to be completely rebuilt and had to be accessible to industry professionals and homeowners.
The Challenge: One of the challenges was to create a website that was well-organized and easily accessible to both building professional and to homeowners. Videos had to capture the spirit of Builder Specialties; images had to feature the right products and the text had to support the remainder of the site. As well, the other websites that are apart of the Builder Specialties family had to be taken into consideration in terms of continuity and established links.
The Execution: The execution of the Builder Specialties involved several Noodlehead Marketing teams. The teams included research and analysis, video and web production and writing and editing. Milestones were set for the project to ensure that the proj
ect was completed on time and on budget.
When the website was ready to be uploaded, the Noodlehead Marketing team members reviewed the site to ensure that all links were alive, SEO best practices were in place and the website met the client’s standards.
The Results: The results of the Builder Specialties website resulted a fully redesigned website that included the production of videos, proper registration for SEO purposes and a marketing push. There was also a noticeable increase in traffic.
About the Builder Specialties website: The Builder Specialties website features available services, Builder Specialties products, a section for industry professionals and a resource center. Builder Specialties sells appliances, fireplace products, garage & carriage doors. They also provide installation services and have several showrooms in metro Atlanta. The website is located at www.builderspecialties.net.
Atlanta Classic Cars: Pink Ribbon Classic Website - Web Design Case Study
The Vision: The vision of the website for the Pink Ribbon Classic Players’ Party and Atlanta Classic Cars was to produce a website that would drive traffic to the party. The event was a party that would feature the players, guests and those interested in contributing to the fight against breast cancer.
The Challenge: One of the challenges was to create a website that was clean, well organized and easily accessible to the visitor. It was important that the website not over-shadow the event itself. As well, the information needed to be gathered and presented in such a way where both member and guest could appreciate it. It was important to showcase the features.
The Execution: The execution of the Pink Ribbon Classic Players’ Party’s website was truly a team effort. From SEO research, analysis to the layout and final production of the site the client’s needs were considered, developed and executed by the team.
The Results: The results of webpage resulted in the completion of the website with an immediate stream of traffic. Participants flocked to the site in order to learn of the details. The website was effective in that it conveyed the appropriate message and fulfilled the needs of the client.
CTR Partners Web Design - Web Design Case Study
The Vision: The vision of the CTR Partners project was to produce a landing page that would drive traffic to CTR Partners’ website that is currently located at www.officeinatlanta.com. This would be accomplished by creating a new landing page.
The Challenge: One of the challenges was to create a landing page that was clean, well organized and easily accessible to the visitor. Since CTR Partners features available properties, it was important to showcase the features that are important both to the visitor and to CTR Partners.
The Execution: The execution of the CTR Partners landing page involved determining the client’s n eeds and the needs of CTR Partners’ audience. The Noodlhead Studios production team employed their award-winning creativity and technical prowess to complete the landing page.
The Results: The results of the CTR Partners landing page resulted in the completion of the project with noticeable increase in traffic.
About The CTR Partners Landing Page. The CTR Partners landing page is clean and makes the current properties that are available. Visitors can view the cost of the property and can choose to download a floor plan of the property. As well, the landing page provides contact information that is easily accessible.
About Noodlehead Studios: Since 2003, the award winning Noodlehead Studios has been increasing revenue and b uilding brand awareness for hundreds of companies. We successfully do this by using innovative marketing techniques, creative services and technology. Our creative services include Atlanta graphic design, Atlanta web design, Atlanta video production and Atlanta marketing. If you would like to increase your company’s revenue or build your brand contact us today!
Note: Click any of the images to visit the CTR Partners Landing Page.
Roofing Atlanta Inc. Website Design - Website Design Case Study
The Execution: The execution of the Roofing Atlanta Inc. website design involved the creativity and innovation of the Noodlehead Studios team to develop a website that would both have great user viewing experience and be optimized for search engine optimization.
The Results: The results of the Roofing Atlanta Inc. website design for showcasing the clients services and clients resulted in an extensive website design each optimized for search engines and positive visual experience.
About Roofing Atlanta Inc.: Roofing Atlanta is a midsize atlanta commercial roofing company with over 33 years experience working on over 20,000 projects. We are large enough to handle any size project and at the same time provide our customer with personal service.
LAN Systems Landing Page Design - Web Design Case Study
Housing Group Texas Website Design - Website Design Case Study
Sales Partners Atlanta Landing Page Design - Website Design Case Study
The Vision: The vision of the Sales Partners Atlanta landing page design was to design an effective web page to lure viewers into signing up for the free email subscription program using video, testimonials, and information.
The Execution: The execution of the Sales Partners Atlanta landing page design involved the creativity and innovation of the Noodlehead Studios team to develop an enticing website that would hook the viewer into signing up.
The Results: The results of the Sales Partners Atlanta landing page design was effectively executed and currently recruits and sustains new email subscribers into the system.
