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Thursday, 06 March 2008 23:15

Noodlehead Studios Client Case Study: Cooper Quarter Horses

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{rjp Cooperqh_logo.png|right}Cooper Quarter horses is a farm located in Georgia specializing in equine breeding, embryo transfer and other high profile horse related services. When Noodlehead Studios began the marketing campaign with cooper quarter horses, their website was previously receiving around 20 visits per day. At the end of the campaign we increased their traffic over 1000% to over 200 visits per day.
URL: http://cooperqh.com

The Vision:
The vision for Cooper Quarter Horses was to tap into the huge growing online equine community throughout the net. This included the blogosphere, the social networks and the video sharing centers.

The Execution:
Noodlehead Studios created an online network by planting and cultivating in the web 2.0 communities and luminaries. By integrating their brand online we were able to successfully execute with exponential results.

Several key elements included in this campaign were:
  • Social Network Planting and Promotion
  • Viral Video building and Promotion
  • Search Engine Optimization techniques
  • Blogosphere partnerships
The Results:
  • The traffic to Cooperqh.com was around 20 visits per day when we launched. By the end of the campaign the traffic had increased to well over 200 per day and 6,000 visitors per month.
  • We placed 5 videos on youtube creating over 65,000 views total.


Note: Click any of the images to the right to enlarge.
{rokzoom title=|Cooper QH High Resolution Traffic Growth Graph.|}http://noodleheadstudios.com/images/case/coopergraph.jpg{/rokzoom}
{rokzoom title=|Cooper QH Website View Graph.|}http://noodleheadstudios.com/images/case/cqhweb.jpg{/rokzoom} {rokzoom title=|Cooper QH Myspace Page. You can visit the page at Myspace.com/cooperqh|}http://noodleheadstudios.com/images/case/cqhmyspace.jpg{/rokzoom}

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