While networking at AiMA I met my entrepreneur friend, Sara Blunk. She began telling me about a product she created called JackCap™. I asked her if she would share her journey in discovering this new product and how she plans to market it. Here is her response:
Cap That Jack!
To learn more or buy visit www.ijackcap.com
Written by: Sara Blunk • Forty Two Designs • info@ijackcap.com
So how did I come up the idea for JackCap™?
The idea for JackCap™ started after I bought myself an iPhone 3G. Soon after my new purchase, it was brought to my attention that there are highly sensitive sensors in mobile phone audio jacks and if triggered, it can possibly void the warranty on your phone. This is when I started looking for something that would protect my audio jack. After a couple months of rigorous searching and intense research, I was frustrated that nothing was available to protect 3.5mm audio Jacks from moisture and debris! The more I searched, the more horror stories I heard about damaged audio Jacks and voided warranties. I did however, realize how many people were specifically looking for the same thing I was.
Finally, it was time to take matters into my own hands. From an idea to help protect my new phone from random water drops and purse/pocket debris, my frustration, ingenuity, intense research and rigorous testing led to the creation of JackCap™, the original audio jack protector. CAP THAT JACK!
My close friends and I began using JackCap™, but quickly expanded to friends of friends, who sent them to friends and family. In just under a year’s time, my company, Forty Two Designs, has expanded from a simple worry to helping others protect their audio jacks from water, moisture and debris.
What am I currently doing, in terms of marketing?JackCap™ has a specific niche in today’s mobile phone accessory market. I felt the best marketing strategy for JackCap™ was from the ground up: grassroots marketing and word of mouth. Slowly, but surely this marketing plan evolved to include online social media; Facebook, Twitter, twitter giveaways, blogs and forums. JackCap™ has also sponsored various local events; from store opening giveaways to theatrical events.
Where is JackCap™ marketing going?The future marketing plan for JackCap™ is limitless. I’m just saying’, keep your eyes peeled for some groundbreaking marketing!
To learn more or buy visit www.ijackcap.com
Written by: Sara Blunk • Forty Two Designs • info@ijackcap.com