Noodlehead Marketing Blog
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I was in your shoes not long ago. Not your actual shoes (I prefer flip flops) but I sat on your side of this blog and I read it hoping each time for a piece of the magic I experience when I interact with the Noodlehead team. A little life-changing nugget (OMLastPass, you are so sweet!) or a strategy-changing breakthrough. I was the Marketing department of a local business trying to get customers where before I'd thought there were none (or none worth spending time on). I was working at a company where the computer skills were minimal as was the understanding of websites and social media marketing. Oh, we understood social marketing - we'd participated in appropriate trade associations and held and attended events - but we hadn't gone virtual. But I also worked for a company that acknowledged a shifting trend in the way customers were looking for products and services - we needed to get ahead of the curve if we wanted to increase our visibility.
I began my search for a website-building partner in 2006. By 2008, when Noodlehead's CEO Jason Montoya won the grand door prize at an event hosted by my company, I knew I wanted a Content Management System (autonomy to make simple edits myself). I was eager to complete this project, but was slowed down by a corporate approval process (tough to turn those big ships) and an even tougher patch of business. If you're going to invest thousands of dollars on a website in the middle of lay-offs, you better have thought things through.
Noodlehead caught our attention. A posse of kids showed up for our creative meeting...they were so young! But they held their own in the conversation. They said things that revealed insight, business minds and creative spirits. They seemed like good people trying to do good work.
After a year courting us, We gave Noodlehead the contract to our site and began down a path that would lead to multiple builds for multiple companies under the corporate umbrella. My role with the companies grew and my work became much more project-oriented and web-based. I got to be creative, and thought about the businesses often. I'd come up with ideas and immediately turn to Noodlehead with questions, on a mission to plan a pitch to my bosses. We kicked things around and they helped me execute. Some wins were bigger than others. We once turned a belly-flop into a swan dive (full story available upon request;)) But I enjoyed working with them each time and I always walked away from the project smarter than I'd walked into it.
The pasta aligned when the opportunity arose for me to work at Noodlehead. I knew and liked the company and it's vision. I was passionate about the industry. I could even keep working on the projects I was already so excited about. I've always been one to follow my heart - the move was not a tough sell:)
I've been at NHS about two months now and it's been a heck of a ride. I feel more settled now, and informed. Ready to promptly assist you whatever your need may be. If I don't have an answer, I'll figure out where to find it. I'm ready to help you any way I can, and I hope you'll also help one another.* Please don't hesitate to comment on any of the ideas we throw up on this blog. We want it to be just as much yours as it is ours. For that matter, please don't hesitate to contact us with any thoughts or concerns surrounding any facet of your marketing or operational strategy. We enjoy getting a trainer off the road by producing an instructional video just as much as we enjoy helping you tell your story to the appropriate audience.
I'll conclude my self-introduction (yes, that's the intention of this post;)) with the words I've used to describe myself often: I'm a workaholic, momaholic, growthaholic hippie in a fiscally responsible sheepskin. And now I may also add that I am so proud to be a Noodlehead.
I'm looking forward to helping you grow your business!
Beth Coetzee
VP of Operations
Noodlehead Marketing
*You see, we've decided to build something for you, for us, for anyone else with a similar vision. Actually, Jason already built it. Noodlehead Network hosts an online community that waits only for people with vision to use it. Waiting for those who seek always to improve, to innovate, to do good work to come together and share their ideas and inspire one another. Waiting for you. More on this project later...
Is that your computer acting up or is Google reading your mind? Neither. This is the next evolution of search: instant. Google has rolled out changes to their search engine that predict a search and change results in real time as you type. This is going to change the way SEO campaigns are run. (What? Huh? How so?)
Isn't it nice to know you've Noodleheads in the bowl? We're "re-noodling" our SEO strategies to be sure we're optimizing our ongoing SEO clients' campaigns with the most effective and economical tactics out there.
We'll be in touch with more information on how Google Instant Search will affect SEO on your campaign. In the meantime, you can read up on this latest Google news at these links:
Mashable articles on Google Instant Search
Wired.com articles on Google Instant Search
ReadWriteWeb: Community Reaction to Google Instant Search
Or, you can just "google it"...
There Is A New Top Dog...Err..Cat @ Noodlehead Studios
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You watch TV, you go online, you play on your phone. A week later you look back and realize you don't remember what you watched, where you surfed and what you played. What you do remember is you used the TV, computer and phone at some capacity. Technology has and will always change very quickly. What you need to embrace and plan for is a strong message and story that will resonate with your viewer. We can't know if websites will be important in 10 years or if phones will be the primary internet device. What we can know is the message will always transfer mediums. It will cross platforms and change formats but it can and always should tell your story.
Your story is what makes you unique. It is what will sell your company. Without it you are just another company. Leverage your story because how you leverage your story will determine how much success you have.
Our Mission: Noodlehead Marketing helps your company grow revenues and brand awareness by building intentional websites, powerful videos and running effective search engine optimization campaigns.
Our Vision: Noodlehead Marketing's vision is to bring excellence and accountability into your company through your marketing department.
While networking at AiMA I met my entrepreneur friend, Sara Blunk. She began telling me about a product she created called JackCap™. I asked her if she would share her journey in discovering this new product and how she plans to market it. Here is her response:
Cap That Jack!
To learn more or buy visit www.ijackcap.com
Written by: Sara Blunk • Forty Two Designs • info@ijackcap.com
So how did I come up the idea for JackCap™?
The idea for JackCap™ started after I bought myself an iPhone 3G. Soon after my new purchase, it was brought to my attention that there are highly sensitive sensors in mobile phone audio jacks and if triggered, it can possibly void the warranty on your phone. This is when I started looking for something that would protect my audio jack. After a couple months of rigorous searching and intense research, I was frustrated that nothing was available to protect 3.5mm audio Jacks from moisture and debris! The more I searched, the more horror stories I heard about damaged audio Jacks and voided warranties. I did however, realize how many people were specifically looking for the same thing I was.
Finally, it was time to take matters into my own hands. From an idea to help protect my new phone from random water drops and purse/pocket debris, my frustration, ingenuity, intense research and rigorous testing led to the creation of JackCap™, the original audio jack protector. CAP THAT JACK!
My close friends and I began using JackCap™, but quickly expanded to friends of friends, who sent them to friends and family. In just under a year’s time, my company, Forty Two Designs, has expanded from a simple worry to helping others protect their audio jacks from water, moisture and debris.
While I don't recommend fishing for whale sharks at the Georgia Aquarium with a kid's fishing pole, I do recommend fishing for your clients with effective techniques and approaches. For those of you who are familiar with fishing there are several elements you must always be aware of in order to be successful in fishing for fish or for clients.
- Time of year: Is it spring, time for the fish to spawn, or time for the company to look at their new fiscal year's budget?
- Time of day: Are you up early or late when the fish are hungry, or your prospects are active?
- Type of bait: Are you using an effective lure or an effective website to generate business?
- Location: Are you fishing in the right places where the fish, or an ideal prospect may reside?
- Technique: Do you know how to work the lure to best catch your fish or to make an enticing sale?
When you are trying to grow your company and service more clients it is extremely important to dive into their world to learn more about who they are and how they work. From my journey in this business I have learned and listened from people much more experienced and successful than me. From that knowledge I have compiled a quick list of tips to help you in your journey to grow your business.
Be Genuinely Interested: Learn about your client. Visit their business and observe their operations. Noodlehead Marketing truly works to understand the business goals and problems in order to build a custom solution that will help that organization grow their brand and their revenue. When you are prospecting for your company, make sure to ask questions and listen to your client needs.
Ask Questions: Ask questions to uncover needs, problems and goals for your clients. Sometimes they know of their blind spots, sometimes they don't. Learn to ask questions and make sure to listen to what they say.
Be Real: With technology we so often hide behind our websites, emails and text messages. Real success comes with real people. Meet with your clients, visit your prospects in person in their world. A spontaneous visit to a network connection will go a lot further then a quick email.
As you may know, just over a year ago I participate in an event call St. Baldricks. The idea behind that event was to help raise money for children's cancer research. At the end of it, my hair had to be shaved. Check out this video for a recap of that event.
2010, I am now participating in an event called Relay for Life in Gwinnett County. Relay For Life is a life-changing event that gives everyone in communities across the globe a chance to celebrate the lives of people who have battled cancer, remember loved ones lost, and fight back against the disease. At Relay, teams of people camp out at a local high school, park, or fairground and take turns walking or running around a track or path. Each team is asked to have a representative on the track at all times during the event. Because cancer never sleeps, Relays are overnight events up to 24 hours in length.
Noodlehead Studios has decided to team up with our friends at St. John Executive Services and Rocket IT to help raise money for this cause. We ask that if you could help support our efforts, please make a donation. Click Here to Donate!
Thank you for all your support!
Builder Specialties, an Atlanta Appliances distributor, is one of our clients. Builder Specialities recently completed a successful search engine optimization (SEO) campaign. This past week they jumped from page 3 to the top of page 1 due to the effective search engine optimization that Noodlehead Marketing has been providing.
If you would like to see your company at the top of Google for your industry, please contact us today and receive a free consultation.
