Noodlehead Marketing News
Noodlehead Marketing News is your ticket to finding out what’s happening at Noodlehead. Read our Blog, check out our up-and-coming Noodlehead TV programs and review our Press Releases. If you want to know where to find us in the social networking world, then pay a visit to the Noodlehead Event Announcements.
Social Media Panel: The State of Social Media Now and on the Horizon
The next Noodlehead Marketing seminar will be Thursday, November 4, 2010 at the Terry College Executive Education Center in Buckhead. Join our panel of experts as they discuss where Social Media stands today. How is their message through this technology being communicated from companies to their community? Journey with this interactive panel to learn how the future trends and technologies will change in the near and distant future.
We assembled a unique and extremely talented panel to lead this presentation. Our moderator, Jason Montoya, is CEO of Noodlehead Studios. Panelists will include Ryan Smith, Regional Manager for Reach Local; Beth Coatzee, VP Operations at Noodlehead Studios; Toby Bloomberg, Founder of Bloomberg Marketing; and Mike McCracken, CEO of McCracken Alliance.
This is a unique opportunity to benefit from their collective expertise and learn more about making social media work in your business. For more information or to reserve your seat, contact us today.
I was in your shoes not long ago. Not your actual shoes (I prefer flip flops) but I sat on your side of this blog and I read it hoping each time for a piece of the magic I experience when I interact with the Noodlehead team. A little life-changing nugget (OMLastPass, you are so sweet!) or a strategy-changing breakthrough. I was the Marketing department of a local business trying to get customers where before I'd thought there were none (or none worth spending time on). I was working at a company where the computer skills were minimal as was the understanding of websites and social media marketing. Oh, we understood social marketing - we'd participated in appropriate trade associations and held and attended events - but we hadn't gone virtual. But I also worked for a company that acknowledged a shifting trend in the way customers were looking for products and services - we needed to get ahead of the curve if we wanted to increase our visibility.
I began my search for a website-building partner in 2006. By 2008, when Noodlehead's CEO Jason Montoya won the grand door prize at an event hosted by my company, I knew I wanted a Content Management System (autonomy to make simple edits myself). I was eager to complete this project, but was slowed down by a corporate approval process (tough to turn those big ships) and an even tougher patch of business. If you're going to invest thousands of dollars on a website in the middle of lay-offs, you better have thought things through.
Noodlehead caught our attention. A posse of kids showed up for our creative meeting...they were so young! But they held their own in the conversation. They said things that revealed insight, business minds and creative spirits. They seemed like good people trying to do good work.
After a year courting us, We gave Noodlehead the contract to our site and began down a path that would lead to multiple builds for multiple companies under the corporate umbrella. My role with the companies grew and my work became much more project-oriented and web-based. I got to be creative, and thought about the businesses often. I'd come up with ideas and immediately turn to Noodlehead with questions, on a mission to plan a pitch to my bosses. We kicked things around and they helped me execute. Some wins were bigger than others. We once turned a belly-flop into a swan dive (full story available upon request;)) But I enjoyed working with them each time and I always walked away from the project smarter than I'd walked into it.
The pasta aligned when the opportunity arose for me to work at Noodlehead. I knew and liked the company and it's vision. I was passionate about the industry. I could even keep working on the projects I was already so excited about. I've always been one to follow my heart - the move was not a tough sell:)
I've been at NHS about two months now and it's been a heck of a ride. I feel more settled now, and informed. Ready to promptly assist you whatever your need may be. If I don't have an answer, I'll figure out where to find it. I'm ready to help you any way I can, and I hope you'll also help one another.* Please don't hesitate to comment on any of the ideas we throw up on this blog. We want it to be just as much yours as it is ours. For that matter, please don't hesitate to contact us with any thoughts or concerns surrounding any facet of your marketing or operational strategy. We enjoy getting a trainer off the road by producing an instructional video just as much as we enjoy helping you tell your story to the appropriate audience.
I'll conclude my self-introduction (yes, that's the intention of this post;)) with the words I've used to describe myself often: I'm a workaholic, momaholic, growthaholic hippie in a fiscally responsible sheepskin. And now I may also add that I am so proud to be a Noodlehead.
I'm looking forward to helping you grow your business!
Beth Coetzee
VP of Operations
Noodlehead Marketing
*You see, we've decided to build something for you, for us, for anyone else with a similar vision. Actually, Jason already built it. Noodlehead Network hosts an online community that waits only for people with vision to use it. Waiting for those who seek always to improve, to innovate, to do good work to come together and share their ideas and inspire one another. Waiting for you. More on this project later...
Interior Design Firm, Dario Associates Launches New Website
Media Contact:
Isaac Winslow
Noodlehead Marketing
678.620.2279
info@noodleheadstudios.com
(Atlanta, GA, September 21, 2010)- Noodlehead Marketing is proud to announce the reconstruction of the Dario Associates website. Owner Susan Dario needed a new website that would drive traffic, showcase her company’s talent and that would be reflective of her accomplishments. Her website is www.darioassociates.com.
Dario Associates’ clients include Heritage Hunt Golf & Country Club, Crowne Plaza, Marriott New York Marquis, Hotel the Mansion on Delaware Ave and the Congressional Country Club.
Len Wikberg, IV Director of Graphic Design oversaw the web design process. Johann Lohrmann, Director of Research & Development supervised the research and copywriting process of the site. “Part of researching means truly understanding the industry, the overall goal of the website and the person behind the organization. These three must be captured and working in harmony for the site to be effective, says Johann Lohrmann.
Dario Associates services include procurement, project management and installation. Her work was featured in Architectural Digest in 2003. Dario Associates joined ASID (American Society of Interior Designers) in 1990 and became a member of NEWH (Network of Executive Women in Hospitality) in 1994. In 1987, NEWH added male members to its roster kept the organization’s name, NEWH.
 |
 |
 |
About Dario Associates. Dario Associates is an interior design and procurement firm whose services include procurement, project management and installation. To learn more about Dario Associates, please visit, www.darioassociates.com or call 404-323-1913.
About Noodlehead Marketing. Noodlehead Marketing is a division of Noodlehead Studios. Noodlehead Studios is an award-winning full service-marketing agency based in metro Atlanta, Georgia. We specialize in web and graphic design, video production and marketing. If you would like more information please contact Noodlehead Marketing at 678.620.2279, johann@noodleheadstudios.com or visit www.noodleheadmarketing.com.
Is that your computer acting up or is Google reading your mind? Neither. This is the next evolution of search: instant. Google has rolled out changes to their search engine that predict a search and change results in real time as you type. This is going to change the way SEO campaigns are run. (What? Huh? How so?)
Isn't it nice to know you've Noodleheads in the bowl? We're "re-noodling" our SEO strategies to be sure we're optimizing our ongoing SEO clients' campaigns with the most effective and economical tactics out there.
We'll be in touch with more information on how Google Instant Search will affect SEO on your campaign. In the meantime, you can read up on this latest Google news at these links:
Mashable articles on Google Instant Search
Wired.com articles on Google Instant Search
ReadWriteWeb: Community Reaction to Google Instant Search
Or, you can just "google it"...
Media Contact Information
Noodlehead MarketingJohann Lohrmann
678.620.2279
johann@noodleheadstudios.com
Key Music Center Unlocks the Potential- One Music Student at a Time
(Atlanta, GA, September 21, 2010)- Noodlehead Marketing is proud to announce the reconstruction of the Key Music Center website. Key Music Center wanted a new website that was engaging, thoughtful and reflected their values. They are located in Metro Atlanta.
Key Music Center offers a variety of music lessons to students regardless of age and experience.( Current Key Music client's range in age from 3-90). Key Music Center was founded to unlock a student's potential. Students who wish to do so may take lessons in piano, guitar, singing, violin, drums, viola, saxophone, bass, recorder, clarinet, mandolin, and studio production.
“There is a difference between a great musician and a great teacher,” explains the studio’s music director Bill Realbuto, “and we only hire instructors who are both.” To learn more about Key Music Center, please visit, http://www.keymusiccenter.com.
About Key Music Center. Key Music Center's mission is to create an artistic environment and experience that inspires students to unlock their potential. Key Music Center's website is http://www.keymusiccenter.com and their phone number is 678.770.5150.
About Noodlehead Marketing. Noodlehead Marketing is a division of Noodlehead Studios. Noodlehead Studios is an award-winning full service-marketing agency based in metro Atlanta, Georgia. We specialize in web and graphic design, video production and marketing. If you would like more information please contact Noodlehead Marketing at 678.620.2279, johann@noodleheadstudios.com or visit www.noodleheadmarketing.com.
Related Video
Noodlehead Marketing had the privilege of working with One2World. One2World is a human capital brand management company that helps other companies enhance company brand by more effectively managing the branding efforts of their people.
One2World wanted Noodlehead Marketing to produce a new logo design.
Take a look at the before and after logos. Notice the difference in colors and the size of the text. The colors reflect the personality and values of One2World.
Notice also how the second logo has a certain depth. In this before and after image, you can see how much we transformed a chaotic logo into a logo that fully delivered.
One2World now has a much more clean and simple design that is easy to read and understand. To learn more about One2World, please visit their website (Designed by Noodlehead Marketing).
- Colors: What colors you use can convey your messaging. Are you using blue to gain trust, or red to show passion?
- Icon: If you are able to, tie in an icon into your logo. It could be a character or inanimate object. This is key for giving your brand legs. Look at how Gieco and Aflac were able to turn boring subjects into fun, exciting stories.
- Simplicity: Less is more. The simpler you can make the logo the easier it will be to leverage it across multiple mediums and convey your message to people.
- Relevance: How relevant is the icon, the company name to what you do? Can the icon be more closely tied to what you do in regards to perception? Can people look at your logo and feel like all elements are relevant to your company? Does that logo emanate your company's personality?
- Presence: How does your logo look on its own? How does it look printed? On the web? Does it have the look and feel that provides a presence, that gets people to look at it regardless of what is around it?
- One of the elements, logo or slogan, of the brand must be informative of what it is.
- One of the elements, logo or slogan, of the brand should be sexy and/or cool.
For example, if we had named our company "Atlanta Web Design", I would have a cool slogan that says something like "Taking you places you never been!"
If I had named my Atlanta web design company CranBrain Corolations, I would then use a descriptive slogan such as "Building effective websites, one client at a time!"
Now if I had named by web design company CranBrain Corolations and used the abstract slogan, "Taking you places you never been!". No one would ever know what you service or product you offer.Unless your a Coca Cola and have hundreds of millions of dollars to spend, follow our process and you will get more exposure of your brand.
